Tag: Augmented reality marketing

The companies are using the technology to demonstrate how it can generate a shared experience.

Before the end of June, the seventh annual Luminato Festival will begin in Toronto, at which time tens of thousands of people will be filling the Canadian city’s streets for music, art, sights, and now augmented reality.

The AR exhibition is going to be a first of its kind in the world and will be making mobile marketing history.

The exhibition is being held among the thrills of this world class city’s sights and is targeted toward smartphone carrying attendees who can download a free app so that they can aim their device at different locations around David Pecaut Square so that they will be able to view a “virtual gallery” around the location that cannot be seen without the device.

The augmented reality allows the gallery to be digitally displayed over the real background of the square.

This augmented reality exhibition will display layers of computer generated imagery overtop of the actual physical world view through the use of the app and the device camera. When attendees aim their smartphones at various parts of the square, they will be able to view various works of art that they can share, with which they can interact, and that they will be able to discuss with other people.

As more people begin to explore the various virtual pieces of art, a heat-map will be generated and identify where people are and what they are viewing the most. Once the event has come to a close and when the app is no longer being used, a new form of digital art will be left behind. This will be a new crowdsourced version of the well recognized Lancôme rose, which will span the entire size of the square. It will be a form of tremendous digital mural to which each participant will have contributed, simply by having used the augmented reality app during the exhibition.

This will mean that the augmented reality mural will become the first ever human heat-map logo in the world and could lead to new trends in artistic and interactive mobile marketing.

The hope is that ereading will receive some attention and more people will give it a try.

Kobo has just announced the creation of game that uses augmented reality in order to promote ereading, which is an appropriate theme considering that this is the central purpose of the device.

The game is the first of its kind for the device and is meant to specifically promote an upcoming book.

The augmented reality mobile gaming experience is called The Descent. The inspiration for the experience is from Dante’s Inferno, as well as from additional authors. This includes Dan Brown and his upcoming book release which will be entitled Inferno, as well as J.F. Penn, and the self-published works of that author. The books that have been created by Penn were themed on a basis of the nine circles of hell and Dante’s Inferno.

This unique augmented reality promotion is meant to draw attention to the books and ereading as a whole.

The promotion that is complimented by the augmented reality game is meant to encourage readers to download two of Penn’s ebooks, for free, so that they can read their digital copies. These two books are Kobo exclusives and are entitled Sins of Violence and Sins of Temptation.

The books must be read in order to obtain clues for the online augmented reality game, so it is not only meant to encourage the download of the books, but it is also meant to have readers actually read the ebook versions on their Kobo ereaders.

This augmented reality marketing promotion is meant to be an advertising campaign for Penn, as well, who could stand to benefit from it if the books turn out to be popular. While the first two books are free, there will be a third book in the series that will be released in September. That book will be called Sins of Treachery.

Moreover, readers have even more encouragement to play the augmented reality game and read the books in order to arrive at the end, as the first player to make it as far as the game’s final step will receive a $5,000 award, in addition to an ereader device that has been autographed by Dan Brown.

The promotion with the augmented reality game will be a short one, as it is running only through May 14th, at which time the Dan Brown book will be available for sale.