Tag: augmented reality

Google Glass may have something to offer in the way of mobile commerce

Google Glass has been receiving a great deal of attention for its potential as a powerful social platform. The device’s augmented reality features certainly lend credence to this as they would, quite literally, change the way people see the world around them and interact with people in that world. Indeed, it is often the association that augmented reality has with entertainment and social networking that wins Glass most of its attention. The device may, however, have promising prospects in the realm of mobile commerce.

Forrester Research report highlights marketing and commerce possibilities

Mobile commerce is not a topic that is often highlighted in conversations concerning Google Glass. Glass is, essentially, a mobile device that can support a wide range of applications, which immediately makes it much more than a simple entertainment or social networking platform. Forrester Research, a leading market research firm, has released a new report concerning Google Glass that suggests that the device could eventually serve as a powerful mobile commerce platform.

Augmented reality could be used to create a new shopping experience

The Forrester Research report suggests that there are many marketing opportunities that exist with Google Glass, but also opportunities in the realm of mobile commerce. The device leverages augmented reality, which has been used in the retail sector in the past to enhance the shopping experience of consumers. The report suggests that the technology can be used in the same way with Google Glass, allowing consumers to shop for products with Glass acting as a sort of virtual shopping assistant. Moreover, Google’s strong interest in mobile commerce may herald the introduction of mobile payment services that are specifically designed for Glass.

Report makes note of strong marketing opportunities with Glass

The Forrester Research report highlights the marketing potential of Google Glass. The report notes that the device’s location-based technologies and services could be especially useful to advertisers that are attempting to develop more targeted campaigns. The full potential of Google Glass is not likely to be realized any time soon, however, as the device itself is still a ways off from actually being released into the market.

The mobile marketing effort is being made in the hopes of reaching the Millennials generation.

Augmented reality is a form of technology that is gaining a much higher level of attention, lately, as it is proving its worth in mobile marketing and advertising, particularly in the younger smartphone carrying generation.

As a growing number of companies advertise over mobile, new and interesting methods are needed.

As the competition for attention becomes more intense over mobile, it is taking new and unique approaches to stand out from the crowd. This is especially true among consumers in the Millennials generation, who use their devices the most and are hit with the largest amount of content over that channel. This is why Meredith has decided to use augmented reality.

By choosing augmented reality, Meredith is hoping to stand out to moms in the Millennial generation.

According to the Meredith Parents Network president, Carey Witmer, evp, despite the fact that Millennials have greatly embraced technology, there hasn’t been much of a depletion of the readership of its print publication. Witmer pointed out that “I don’t know anyone who has ditched print altogether,” and she added that “We see a very stable base of print readers.”

The augmented reality feature is not meant to try to replace the print version of the publication, which Meredith Parents Network feels is as strong as ever. Instead, it is showing that it has embraced the changes that have been made in the average lifestyle of many parents, and is offering additional content that reflects that because it is smartphone or tablet compatible.

The Mom+ app has now been available over several weeks to help to enhance the experience for its readers. Witmer declined to say exactly how many downloads it had received, but she did say that she is encouraged to see that a sweepstakes that requires the app saw over 25,000 entries.

This may seem like a small figure, considering that the augmented reality and mobile strategy from Meredith is a scale play, and the publication has a monthly delivery of 36 million consumer touch points, but the app provides important information as Meredith is looking to roll out a similar model for some of its other brands, such as Every Day and Better Homes and Gardens.