Tag: ar ads

Augmented reality ads now don Pizza Hut delivery boxes

The marketing effort is a part of a partnership between the restaurant and Xbox One.

The massive international restaurant chain, Pizza Hut, has partnered with Xbox One to provide customers with exclusive content in the form of augmented reality ads that play on a smartphone or tablet that is aimed at one of the specially made interactive delivery boxes.

This campaign has been launched in the United Kingdom and is available on specially marked boxes.

These augmented reality ads are for the Forza Motorsport 5 game that was recently released. The AR content can be viewed using the free Blippar app and allows people who order the pizzas to be able to view this unique video and its associated features. This is not the first time that the pizza chain has taken part in this type of advertising.

The current augmented reality ads are being compared to some from the past, such as the one for Halo 4.

Augmented Reality Ads - Pizza HutThat partnership with Microsoft aligned with the release of that high profile game and generated a considerable amount of attention. In that promotion, there were 500,000 limited edition boxes that featured the specially printed cover with the image of the game that would come to life when viewed through a smartphone or tablet. Customers animated the image through the use of the Blippar app and were able to interact with it in order to be able to enter into a sweepstakes as well as to view trailers for the game.

Blippar has taken part in a broad range of different AR mobile marketing campaigns with large brands, such as Pepsi and even one of the main competitors of Pizza Hut, Dominos Pizza. This is the first time that they have worked on a campaign for augmented reality ads for Pizza Hut UK. The restaurant has also worked AR into other efforts to engage with customers, only in its Middle East operations, where it experienced very positive outcomes. This technology aligns well with advertising for a broad range of brands and their products and services, giving the surfaces of the delivery boxes an entirely new purpose.

Augmented reality brings Aquarius Magazine to life

Ogle AR tech has been used in order to allow smartphone users to view video content on the pages.

Aquarius Magazine has just announced that it has made its pages even more mobile friendly as it has applied Ogle augmented reality technology to some of its pages in order to allow it to add rich video content to its printed materials.

This strategic effort to appeal to smartphone and tablet using consumers has generated an intelligent addition of interactive features.

Through the use of augmented reality, the magazine has managed to bring together the printed word and digital enhancements for a greater overall experience for the reader. This gives readers the opportunity to view additional information and gain more entertainment than was ever possible before.

To use the augmented reality features in the magazine, the reader simply needs to scan the pages with a smartphone.

Augmeted Reality MagazineThey do so through the use of the Ogle app, which can be downloaded for free. Once the app is open and the pages of the magazine are being viewed through the device, the augmented reality features come to life. The Ogle symbol is printed on each of the pages that has additional content, so that the reader doesn’t feel like he or she is on a technological treasure hunt.

The first issue that contains the augmented reality features has now been released The June 2013 contains several different pieces that use AR technology to enhance what they provide to the reader. This will be considered to be a test to see what response it generates from readers and what types of rich content are most enjoyed by those consumers.

One example of an augmented reality feature in this first edition that uses it, is in “The Editor’s Letter” segment. Though it is still provided in the traditional printed format, when scanned using the Ogle app, the reader will be able to hear the editor actually speaking the words. This helps to provide the precise passion and emphasis that was intended by the piece. Also available is behind the scenes footage of the photo shoot for the cover image, among other features.