Tag: android m-commerce

Mobile commerce app revenues from Android to double

The income from Google Play application sales look as though they are primed to be twice as large this year.

This summer, Google Play’s mobile commerce successes raced forward as they exploded beyond the 50 billion app download mark, this summer, and this progress is only continuing onward, leading many to believe that this will be a doubly rewarding year for Android application revenues.

Developers have been working hard to both create and market quality applications.

Because of this, and a number of other factors, it looks as though the mobile commerce revenues from Android apps will be double, this year, what they were last year. The most recent reports from ABI Research have projected that the app revenues from Google Play alone will have broken the $6.8 billion mark by the close of 2013.

At the same time, the mobile commerce story at Google Play still hasn’t reached that of the Apple App Store.

Mobile Commerce AppsThe industry is still being lead by the mobile commerce app revenues over iOS devices, causing Android to continually play the catch up game regardless of its progress. At the same time, ABI stated that the current smartphone app market “will be Android’s most fruitful hunting ground compared to other devices.”

In fact, the ABI Research data has indicated that the app revenues from Android smartphone mobile commerce are expected to rise from 59.1 percent to 65.9 percent when compared to the revenues from iOS smartphone apps, over the period of the next full year.

Josh flood, an ABI senior analyst, explained that “Apple’s iOS still leads all the other mobile operating systems’ revenues by a significant margin; however, the greater number of Android smartphones in use is clawing back Apple’s lead in this market.” He pointed out that there will be a shift in the nature of this mobile commerce over throughout this year due to the popularity of Android devices and the massive growth in their shipments, particularly when compared to that of iOS devices. He also added that “This year, Android smartphones will ship by a factor of more than three-to-one to iPhones.”

M-commerce apps used more often by iPhone than Android users

m-commerce app mobile shoppingThe results of a recent study have indicated that Apple smartphone users shop over applications the most.

Arbitron has just released the results of its most recent marketing research study, and has revealed that when it comes to m-commerce apps, iPhone owners are using them much more often than Android smartphone owners.

The difference in the proportion of device owners who are using these apps is a considerable one.

The study showed that 67.5 percent of iPhone owners also use m-commerce apps, when compared to Android smartphone owners, among whom only 43. 9 percent use these applications. This could suggest that for companies with apps, iPhone customers may be their sweetest plum.

There was also a difference in the amount that the device users were spending over m-commerce apps.

Among iPhone users, the average number of m-commerce trips over apps every month was 35. Moreover, they spent an average of 105.5 minutes shopping using their smartphones every month. On the other hand, Android smartphone users went on an average of 29.5 virtual shopping trips every month, during which time they spent an average 87.6 minutes on the task.

The report on the results of the survey did not suggest any conclusions as to why this difference exists between the m-commerce app usage habits of iPhone owners and those of Android smartphone owners.

There has been third party speculation that while there are about the same total number of apps available in both formats, there may be more m-commerce apps that are available exclusively for Apple devices. Moreover, there has been a trend of releasing some apps over iOS first, with a wait time of several weeks or months before an Android option becomes available. Instagram has been used as a well known example of this trend, as there was an 18 month wait for Android users after iOS users were already enjoying the application.

That said, this data was not included in the Arbitron research, which examined only the m-commerce app usage habits. It did not go on to investigate what might be the causes behind those behaviors by each type of device user.