Tag: amazon mobile commerce

Amazon launches its Pay with Amazon buttons

Major retailer Amazon is looking to make mobile payments easier for consumers with smartphones and tablets. The company has released its Pay with Amazon buttons, which are affixed to products and advertisements being viewed on mobile devices. These buttons can be pressed to initiate a transaction, allowing consumers to use their mobile device to pay for goods. Amazon has been expanding into the mobile payments space for some time, seeing major promise in the growing power of mobile shoppers.

Buttons will allow consumers to make transactions from their mobile devices in a convenient and familiar fashion

The Pay with Amazon buttons have been designed so they can be included in mobile applications developed by other retailers. These buttons are meant to provide consumers with a familiar feeling, as they are expected to have had some experience with Amazon purchases in the past. Amazon boasts of having more than 200 million customers throughout the world, and many of these people are beginning to access Amazon through their mobile devices. They are also making transactions through Amazon using their smartphones.

More merchants are becoming mobile-centric

A growing number of merchants that are using the Amazon platform are becoming mobile-centric. As they begin to focus more heavily on mobile consumers, the demand for mobile payment support is on the rise. Merchants want to ensure they connect with mobile consumers in an effective manner. Other large retailers are also beginning to get involved in the mobile payments space, creating pressure for Amazon to adapt or be left behind.

Amazon predicts strong adoption for its Pay with Amazon buttons

Pay with Amazon is expected to grow quickly. The initial release of the buttons have already seen an 180% growth in adoption since when they were being tested some time ago. Amazon will depend quite heavily on its retail partners in order to ensure the continued growth and use of the buttons. In the coming years, more consumers are expected to participate in mobile commerce, placing Amazon in an ideal position to take advantage of the mobile space.

This online marketplace appears to be the top starting point for people looking for products.

When it comes to the search for information, Google still reigns supreme, but when consumers have a product in mind, the mobile shopping trends now show that Amazon is the place where they are most likely to start.

A recent study has shown that 45 percent of mobile shoppers look to Amazon first when seeking a product.

While 63 percent of mobile consumers will still use Google when they are trying to find information about a topic or a product, when the time comes that they actually want to make a purchase, their attention is turned to Amazon for that first query, 45 percent of the time. The mobile shopping trends study was conducted in the form of an analysis of tracking data with regards to the decision process of a panel made up of 2,000 mobile shoppers, online. The study was conducted by both Pymnts and Amazon, which are both companies involved in mobile payments.

They discovered some very insightful mobile shopping trends, regarding searching behaviors.

What they discovered was that when consumers want to buy something online 64 percent will begin by conducting a search at an online marketplace, while another 48 percent will begin their effort at a specific favorite merchant. Only 40 percent started a shopping experience by using a search engine.

In terms of mobile commerce, this searching trend does make a great deal of sense, as these devices are not used in the same way as laptops and desktops. Someone who is trying to find a product while using a smartphone is much more likely to be conducting a search for something specific, and may be looking for the item based on their current location, as opposed to absolutely everything that is available online.

While many laptop and desktop users conduct searches with the intention to buy online, mobile shopping trends show that many of their product queries are for products that they want to better understand but then purchase in a brick and mortar shop. They will often try to ensure that the retailer does sell the product, that it is in stock, and that they have the best price that can be found locally.