Consumers in the region are showing favor for mobile commerce
MasterCard has released the results of a new survey that show that mobile shopping is expanding quickly in the Asia-Pacific region. Several countries within the region are beginning to see exponential growth in the mobile commerce sector as more consumers gain access to smartphones and tablets. New mobile shopping services are becoming very popular in this region as well, which is making it easier for consumers to use their mobile devices to shop online and, in some cases, in physical stores.
Vietnam is seeing healthy growth when it comes to mobile shopping
Vietnam is currently ranked as fifth when it comes to the growth of mobile shopping in the Asia-Pacific region. The country falls behind Malaysia, Taiwan, New Zealand, and India when it comes to mobile commerce growth. The country ranks eight when it comes to the ratio of consumers shopping with a mobile device, but the percentage of consumers making a purchase from a smartphone in the past three months grew significantly. By the end of 2014, 45.2% of those with smartphones had made a purchase with their device, up from the 39.4% that did so in 2013.
China and India are leading the way in mobile commerce growth
China is currently ranked first in terms of the likeliness for consumers to make a mobile purchase. Chinese consumers taken a strong interest in mobile shopping, largely due to the efforts made by companies like Alibaba, which have worked to make mobile commerce more accessible to consumers throughout the country. India’s mobile shopping space is growing quickly, as well, and the country is becoming one of the fastest growing mobile markets in the world.
New opportunities are emerging for retailers in Vietnam
Vietnam holds a great deal of promise when it comes to mobile shopping. The country’s rapidly growing smartphone penetration is creating new opportunities for retailers and organizations involved in mobile commerce. As new services come to the country, more consumers are likely to become involved in mobile shopping and use their devices to make purchases both online and in physical stores.