Tag: adobe mobile commerce

Mobile commerce drove 30 percent of Black Friday online sales

Of all of the purchases that were made over the internet, 3 in 10 came from smartphones and tablets.

Thanksgiving and Black Friday brought must-have and can’t-miss deals to consumers across the United States and mobile commerce brought a higher proportion of sales than ever before among all of the purchases that were made online.

Smartphones and tablets were used more than ever before on those two days, according to Adobe.

The latest data published by that company showed that almost 1 out of every 3 purchases that were made on Thanksgiving Day and on Black Friday occurred over mobile commerce. This means that this year more than ever before, consumers had been turning to their smartphones and tablets to browse, discover deals, and actually buy what they found.

The mobile commerce data from Adobe was revealed in its 2014 Digital Index Online Shopping report.

Mobile Commerce - Black Friday SalesThat data suggested that on Thanksgiving Day, 29 percent of sales that took place online occurred over smartphones and tablets. This was an increase from last year’s proportion, which had been 21 percent. At the same time, 27 percent of Black Friday online sales occurred over m-commerce which was an increase over the data from 2013, which was 24 percent.

Smartphones, specifically, traditionally make up a smaller number of the sales that are generated over mobile. This year, they made up 13 percent of the online purchases. That said, this was still a doubling over the figure from last year, which was 7 percent. Tablets made up 16 percent of all online sales during this same period of time, which was a much smaller rise from having been 14 percent, last year.

The data that has been released by Adobe mirrors that of IBM, which came out over the weekend, indicating that 79 percent of sales over mobile commerce came from iOS users. This represented over four times more m-commerce sales than those from Android users, which represented 21 percent. Equally, though, while Android’s share of mobile sales climbed when compared to last year, iOS fell, revealing that while Apple still has a massive lead, it is starting to shrink.

Tablets favored for mobile commerce over smartphones

Mobile Commerce tablets win over smartphonesTablets win out in the realm of mobile commerce

Mobile commerce has been growing at a rapid pace around the world. Several industries, including the retail sector, has shown a strong interest in the adoption of mobile commerce because of the opportunities it represents. Most of these industries are focusing their efforts on catering to smartphone users, who are believed to account for the vast majority of the mobile population. While this may be true, smartphone users do not account for the majority of mobile commerce activity.

Adobe research shows that web traffic primarily comes from tablet devices

According to research from Adobe, websites around the world are seeing more traffic from tablets than from smartphones. Adobe researchers tracked more than 100 billion visits to 1,000 of the world’s most popular websites, many of which included e-commerce platforms like Amazon and eBay, and found that most of this traffic was coming from tablets. Tablets are particular prolific in the United Kingdom, where consumers are more likely to surf the web and even pay their bills online using a tablet device.

Tablets considered more convenient for consumers

Researchers suggest that smartphones are more appealing to consumers when it comes to mobile applications and games. Tablets, however, are more convenient when it comes to actually browsing the Internet. Moreover, tablets can take advantage of conventional website design rather than being forced to access mobile-friendly versions of popular websites. This is a benefit for some in the mobile commerce sector as they do not need to design services that are designed solely for smartphones.

Mobile commerce may cater to tablet users in the future

Adobe research shows that consumers are more likely to spend more time on a website using their tablet than a smartphone. Smartphones are favored for short, quick visits to websites, whereas tablets are more accommodating to those that enjoy a longer experience. Mobile commerce may be moving into a realm where tablets are winning out over smartphones. Adobe expects that mobile commerce among tablets will continue to grow in the coming years.