PayPal launches new mobile payments service in Canada

New service has been put to trial in Toronto, Canada

PayPal has brought a new mobile payments service to Toronto, Canada. The company has been working to further establish its dominance in the mobile commerce field by providing businesses and consumers a way to connect to one another more effectively throughout mobile devices. In Canada, consumers are beginning to use their smartphones for much more than just communication. These people are beginning to shop for products and pay for services from their mobile devices more frequently, increasing the demand for comprehensive mobile commerce services.

Mobile payments now supported by 50 bars in Toronto area

PayPal has partnered with 50 bars in the Toronto area in order to make mobile payments possible among consumers. Those using the PayPal mobile application can make payments at these bars with their smartphones. PayPal has launched similar services in the U.S., Australia, and the United Kingdom and has received strong support from consumers in those countries. The application also has a unique approach on the matter of security.

PayPal app takes a unique approach to mobile commerce security

Mobile Payments - Toronto CanadaIn order to place an order at a participating bar in Toronto, users of the PayPal app must “check-in” using the app’s location-based features. After doing so, consumers can place orders for food. In order to pay for the order, the application will require that the user takes a picture of themselves. This picture will be made available to staff as a form of authentication. The application can also be used to find nearby stores that also accept PayPal mobile payments.

PayPal focuses on restaurants for trial of new mobile services

The launch of PayPal’s service in Toronto represents a sort of trial. The company is testing the enthusiasm that Canadian consumers have when it comes to mobile commerce. If the company’s service receives strong support, it will likely make the service more widely available throughout the country. PayPal often chooses restaurants for these sorts of trials because they are places where consumers expect quick and convenient service. If PayPal’s services do well in that sort of environment, they are likely to perform well in retail environments as well.

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