According to the founder of Mozilla, the app currently under development will stop advertising by default.

One of the founders of Mozilla, Brendan Eich, who is also the creator of JavaScript, has announced that there is a Firefox mobile browser in the works which will be called Brave and that will provide users with a browser that will block all ads by default.

In a recent blog post in which Brave, as a company, was launched, Eich described the reason for this product.

Eich explained that he feels that there is a “primal threat” that currently exists in the current internet situation as a result of the disruption of the typical free, ad-supported web. Therefore, he is hoping to create a type of Firefox mobile version called Brave that will offer “a solution designed to avert war and give users the fair deal they deserve for coming to the web to browse and contribute.”

He explained that the Firefox mobile Brave version will be a first step in a new direction for the internet.

In Eich’s blog post, he explained that the development of this new browser is going to be accompanied by a “private cloud service with anonymous ads”. In this way, the Brave browsers will, by default, block all advertising including “initial signaling/analytics scripts that start the programmatic advertising ‘dirty pipe’, impression-tracking pixels, and ad-click confirmation signals.”

That said, the mobile browser isn’t meant to stand out exclusively because of its ad blocking features. Eich also pointed out that it is being designed to be a “browser-based ad-tech platform.” In this way, it will be removing all ads and, once they’re gone, Brave will place a small number of standard-sized spaces onto web pages through the use of a cloud robot. This will allow the browser to insert its own ads that will be targeted through the use of “browser-side intent signals phrased in standard vocabulary”. They won’t use either persistent cookies or user identification.

The hope is that this Brave Firefox mobile version will help to boost the privacy and speed of internet navigation over smartphones and tablets. This will because it will weed out data-consuming tracking software and ads. The claim from Brave is that this can create a load time that is up to four times better.

Mobile technology is having an impact on several sectors throughout Canada

Multinational professional services firm Deloitte has released a new report highlighting the trends that are expected to be seen in the mobile space over the next 18 months. The report predicts that mobile technology will have a significant impact on a variety of sectors, ranging from retail to artificial intelligence. Notably, mobile commerce is expected to gain significant momentum over the next 18 months, especially as retailers become more supportive of mobile payment systems.

Young consumers are showing strong interest in mobile commerce

Last year, Deloitte’s report proved to be approximately 80% accurate. This year, the report highlights the potential for millennials, who have long been an elusive demographic, to drive the growth of mobile technology in various sectors. Notably, those between the ages of 18 and 24 are less likely to use their mobile devices over their personal computers. They are, however, quite interested in mobile commerce. This interest comes from their inherent ties to mobile technology, as most of those within this demographic have grown up steeped in devices like smartphones.

Number of people using mobile payments service to grow by 150% in Canada

Deloitte predicts that, in Canada, mobile commerce may see aggressive growth. The firm expects to see a 150% increase in the number of Canadian consumers using mobile payments services over the next 18 months. Consumers are showing favor for mobile commerce because of its convenient nature. As mobile payments service become more secure, consumers are also becoming more willing to use these systems to purchase products that they are interested in. Retailers are expected to continue supporting mobile commerce more aggressively as well.

Mobile games are becoming very popular among consumers

The report from Deloitte also predicts that more consumers will become involved in mobile gaming. Canada is home to the third largest game industry in the world, valued at approximately $2.3 billion and employing more than 200,000 people. Canadian consumers are showing strong interest in mobile games, which also serve as another channel through which they can spend money.