By the year 2020, CCS Insight is predicting that there will be 411 million wearables owned by consumers.

Analyst firm, CCS Insight has now give its wearable technology outlook an update, now predicting that by 2020, there will be 411 million smart wearable technology devices owned by consumers, and that the industry will be worth a massive $34 billion.

The firm also stated that, by the close of 2016, the wearables industry will have broken the $14 billion mark.

The predictions that it has made is that wrist-based wearable technology devices, such as many fitness trackers and smartwatches, will continue to top the list among the most popular gadgets in the category. The forecast the analyst has issued has stated that wrist-worn wearables will make up half of all sales in this category in the upcoming 12 months. Moreover, smartwatches are expected to make up 50 percent of the predicted 60 million device shipments that it expects to occur during that time.

This wearable technology update has changed since mid-2015, showing a 41 percent market share for the Apple Watch.

At that time, it said that there would be 20 million Apple Watches sold in 2015. That said, its data has now shown that during that time, the figure was strikingly lower; at only 9 million device sales.

Previously in February, another firm, Canalys, had indicated that its estimates were that in 2015, there were 12 million Apple Watches shipped. If that firm’s claims are true, that would give the company a much larger share, at about two thirds of the smartwatch marketplace. On the other hand, a week after that, Gartner released its figures and said that in 2015, the total number of smartwatch sales from all brands was 30 million. These varying numbers and measures make it evident that knowing what has already happened may be just as difficult to measure as predicting what will be occurring a few years down the road.

According to CCS Insight chief of research, Ben Wood, when discussing the wearable technology forecast report, “Given the rising consumer apathy toward smartphones, it is little wonder so many companies are chasing the rapidly growing opportunity presented by wearables. We’re particularly excited about the potential for augmented and virtual reality devices, and we predict 2016 will be a pivotal year.”

Mobile advertising is one of the fastest growing fields in advertising, which drives the growth of online advertising. Mobile advertising is a platform for advertising through mobile devices such as tablets and smartphones. A rapid increase in the number of mobile devices has induced advertisers to choose mobile advertising. Search, display, and messaging are the three advertising platforms in the Global Mobile Advertising market. Retail, Financial Services, and Pharmaceutical are the three leading industries that invest in mobile advertising.

Global Mobile Advertising Market to grow at a CAGR of 24.24% over the period 2015-2018.

Consumers are increasingly spending more time watching videos, browsing the internet and using other applications on their mobiles, which is persuading advertisers to invest in mobile video advertising.

According to the new report, advertisers are increasingly buying mobile ad space through programmatic channels, which has made programmatic video for mobile devices the fastest growing segment in the Global Mobile Advertising Market.

“In 2013, more than 65 percent of mobile display ads were traded programmatically and this figure is expected to skyrocket in the coming years,”.

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Covered in this Report

This report covers the present scenario and the growth prospects of the Global Mobile Advertising market for the period 2014-2018. To calculate the market size, the report takes into account the revenue generated from search, display, and message mobile advertising. The market size in the report is the net of agent commission, production cost, and discount.

Global Mobile Advertising Market 2015-2018, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the APAC and EMEA regions, Latin America, and North America; it also covers the Global Mobile Advertising market landscape and its growth prospects in the coming years. The report includes a discussion of the key vendors operating in this market.

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Programmatic channels enable advertisers to plan, create, buy and measure the effectiveness of mobile display ads. Furthermore, real time bidding (RTB) spending is also expected to increase threefold in the next four years, as it enables brand advertisers to reduce advertising costs and model ads according to the target audience.

“Mobile RTB, which initially accounted for about 30 percent of total mobile ad buying, is expected to climb to more than 45 percent of ad buying during the forecast period.”

Key Vendors

Facebook
Google
Microsoft
Millennial Media
Twitter
Yahoo

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