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The Facebook like button is being joined by more expressive options

Alternatives to the original are including sad, love, and angry to help users express themselves.

The like button on Facebook is an iconic part of online culture, but it is not without its limitations in allowing people who are using the social network to be able to properly express what they think.

For this reason, Facebook has been researching and testing alternatives to that option for quite some time.

Now, in about a half dozen countries, options beyond the like button have been tested out, in order to give users more options to more accurately say what they want to express. Among those options will be “angry”, “haha” as well as three others. They will first become available to the United States as well as the rest of the globe. That said, it’s important to note that it will not change the traditional option to “like” something someone has shared.

The new feature being added beyond the like button will be the Facebook “Reactions”.

Facebook Makes Change to Like ButtonThe reason is that there are many circumstances in which people would like to be able to provide a different kind of reaction or support, in which the word “like” simply does not seem appropriate. For example, if someone has announced that they’ve lost a loved one or a pet has run away, clicking the thumbs up symbol can feel like an unpleasant thing to do, even if the intention is to show support at such a difficult time.

Similarly, when someone shares a story about being wronged by someone else, you may want to show that you’ve read their post and you’re on their side, but clicking “like” just isn’t a direct reflection of what is actually being expressed.

Therefore, there is now an option rolling out that allows the like button to be held (or to have the mouse held over it) for a second or two, in order to open up the new Reactions alternatives, such as sad, angry, wow, haha, and love. This, according to the product design director at Facebook, Julie Zhuo, will make it possible to let users gain “greater control over their expressivity.”

Mobile Payment Market 2016 to grow at a CAGR of 36.26% during the period to 2020

About mobile payment

Mobile payment is a form of payment where an end-user can initiate a transaction using a mobile device for goods and services through communication networks or technologies. Mobile payment allows consumers to use a mobile device to pay for goods and services instead of using cash, check, and credit/debit cards. It is also referred to as mobile money, mobile money transfer, and mobile wallet.

Global mobile payment market to grow at a CAGR of 36.26%, in terms of transaction volume, over the period 2014-2019. In terms of number of end-users, the market is expected to grow at a CAGR of 18.10% during the forecast period.

Covered in this report

This report covers the present scenario and the growth prospects of the global mobile payment market for the period 2015-2019. To calculate the market size, the report considers the total transaction volume sourced through mobile devices. In addition, the report discusses the major drivers that influence the growth of the market. It also outlines the challenges faced by the vendors and the market at large, as well as the key trends that are emerging in the market.

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Global Mobile Payment Market 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the landscape of the global mobile payment market and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors

Gemalto
Google
Mahindra Comviva
MasterCard
Orange
PayPal
Visa
Vodafone Group

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Other prominent vendors

Airtel Money
Alipay
Amazon.com
American Express
Apple
Bank of America
Citrus Payment Solutions
Dwolla
First Data
LevelUp
LivQuik
MCX
Mobikwik
m-pesa
One97 Communication
Oxigen
Square
Tata Teleservices
Venmo
Y-Cash Software Solutions
ZipCash
ZipPay

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