The company has made a number of bets on top mobile gaming applications with celebrity names.

Glu Mobile has now announced a new deal that will allow it to create a Taylor Swift game app and continue its efforts to keep gaming applications in the most popular lists through the use of hot celebrity names in their titles.

The company has previously seen considerable successes with games that have gone viral – and hugely profitable.

Among the most notable Glu Mobile products that have come before the Taylor Swift game app deal include “Kim Kardashian Hollywood”. That mobile application reached astronomical heights, at its most popular point. Now, the gaming company is clearly hoping to continue to replicate those types of successes with another breakout title by way of a partnership with a tremendously popular celebrity.

Details about the Taylor Swift mobile game have not yet been released by Glu Mobile or the pop star.

What was revealed was that Taylor Swift and Glu Mobile would be working together in a partnership that is expected to remain intact for several years. The purpose is to come up with a mobile game that will provide a “new and highly differentiated gaming experience.” That was the full extent of the game details that were released, which clearly isn’t very much.

It is expected that the mobile game app will be launched near the end of 2016, according to the predictions made by Glu. The company also pointed out that this was the first time Swift has ever stepped into the mobile gaming world.

That said, the Taylor Swift game app with Glu might be the first gaming application that will be created by the pop star, but this is far from the first time she has developed a property on mobile real estate. In fact, she has already won an Emmy award for her “AMEX Unstaged: Taylor Swift Experience,” in the category of “Original Interactive Program.” That mobile app was available both on Android and iOS based devices and makes it possible for users to head inside a 360 degree experience of the artist’s “Blank Spaces” music video.

Optus is entering into Australia’s mobile payments space in order to meet consumer demand

Several companies are fighting to enter into Australia’s mobile payments market, but they are finding it difficult to do so. Optus, one of the country’s largest telecommunications organizations, will be moving into the mobile payments space to fill the gap in services that exists in the market. The demand for such services has risen dramatically over the past few years, with consumers wanting to use their smartphones and tablets to purchase products online.

New accessories will give mobile devices NFC capabilities

Optus has launched a new range of accessories that can be used on its existing Cash by Optus platform. These accessories are equipped with NFC technology and will allow consumers to give their smartpones the ability to make mobile payments. Devices equipped with the accessories can be used to send and receive payments of $100 or less. Optus believes that the new accessories will enable more consumers to participate in mobile commerce.

NFC technology continues to play a major part on the mobile commerce sector

NFC technology plays a major role in the mobile commerce space. This technology allows digital information to be sent over short distances, which is ideal for mobile transactions. The problem, however, is that consumers must have NFC-enabled mobile devices in order to make these transactions. In the past, such devices were quite rare, which slowed the adoption of mobile commerce. While NFC-enabled devices are now quite plentiful, many consumers still lack access to NFC technology, which is why the new accessories from Optus may become so useful to consumers.

Apple and Google will face significant competition when they manage to come to Australia

Apple is looking to enter into Australia’s mobile payments market, but the company has encountered resistance from some of the country’s largest banks. Google is finding less resistance, however, and intends to release its new mobile payments system in Australia at some point later this year. Both Apple and Google will have to compete with Optus, which is likely to establish a strong foothold in the mobile commerce market before other companies manage to break into the market.