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Mobile Content Management Market 2016 to grow at a CAGR of 21.8% during the period to 2020

About Mobile Content Management

Over the last two decades, content management has evolved and over time it has become mobile with a change in workforce structure of companies. The global mobile content management market is experiencing significant shifts as businesses need to evolve in a bid to improve the work structure.
In this age of information, content has become a crucial need for businesses as mobile applications power digital transformation. The focus on pure file sharing has now become a commodity. Employees are accessing and sharing more content on mobile devices than ever before, resulting in the need for applications to access and share contents.

Global mobile content management market to grow at a CAGR of 21.8% during the period 2016-2020.

Covered in this report

The report covers the present scenario and the growth prospects of the global content management market for 2016-2020. To calculate the market size, the report considers the revenue generated from the deployment of content management technology both on-premise and cloud.

The market is divided into the following segments based on geography:
• APAC
• Americas
• EMEA

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Global Mobile Content Management Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
• CA Technologies
• Citrix
• IBM
• MobileIron
• SAP

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Other prominent vendors
• Acronis
• AirWatch (VMware)
• Alfresco Software
• BOX
• Code42
• Dropbox
• Genwi
• Good Technology
• Google
• Huddle
• iDrive
• Microsoft
• Nuxeo
• OpenText
• Sophos
• Soti
• SugarSync
• Vaultize

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Market driver
• Mobile accessibility and reduced paper-based processes
• For a full, detailed list, view our report

Market challenge
• Concerns over data security and privacy
• For a full, detailed list, view our report

Market trend
• Rise in adoption of enterprise mobility cloud solutions
• For a full, detailed list, view our report

Key questions answered in this report
• What will the market size be in 2020 and what will the growth rate be?
• What are the key market trends?
• What is driving this market?
• What are the challenges to market growth?
• Who are the key vendors in this market space?
• What are the market opportunities and threats faced by the key vendors?
• What are the strengths and weaknesses of the key vendors?

Retailers have specific demands for mobile wallet adoption

A new ACI Worldwide report has shown that there are two major priorities for these payment apps.

The results of a new ACI Worldwide survey have now been released and, within them, it has been revealed that retailers considering mobile wallet apps are most interested in two major issues: security and the ability to use rewards programs.

That said, between those leading issues, it is the mobile security features that tops the list.

Among the retailers who responded to the survey, two out of every three said that the security aspect of mobile wallet apps is their leading concern. This demand from retailers for mobile payments solutions that provide adequate security should help to assuage some of the concerns that consumers have also expressed with regards to adopting these new types of transaction technologies.

That said, beyond security, there were a number of other expectations retailers had for mobile wallet apps.

Mobile Wallet AdoptionSeventy two percent of the surveyed retailers said that security was their top issue for their mobile commerce apps, in general, but when it came to payments, that figure rose to 75 percent. However, just slightly less – 71 percent – said that they wanted the integration of loyalty options into m-commerce apps, while 55 percent were concerned about that issue with mobile payments apps. Another 55 percent said it was important to be able to achieve seamless ordering through the use of the shopping applications but for wallet apps, that was seen as important only among 46 percent of the respondents.

According to the ACI Worldwide vice president, product line manager, Lynn Holland, in the company’s release on the study, “The proliferation of retail digital channels demonstrates the trend that ‘clicks upstage bricks,’ but even consumers shopping at traditional brick and mortar stores are increasingly using in-store browsing capabilities, which puts the power of information in sales associates’ and consumers’ hands.”

Holland also pointed out that no matter the channel, the results of the research indicated that over m-commerce and mobile wallets, payment security remains a top concern among retailers considering the use of this tech, especially in issues such as point-to-point encryption and tokenization.