Mobile shopping is outpacing traditional e-commerce channels in terms of growth

Mobile commerce is gaining momentum is growing markets. In Vietnam, more consumers are beginning to use their smartphones to make purchases rather than their conventional computers. PC-commerce is shrinking at a slow rate, with the mobile space thriving as more retailers begin to offer mobile-centric services. Lazada, the largest e-commerce company in Vietnam, expects the mobile space to continue growing, noting that the majority of its business now comes from mobile shoppers.

Lazada has high hopes for its mobile shopping endeavors

According to Lazada, approximately 60% of its sales come from mobile shoppers. The company has taken note of an aggressive rise in the demand for mobile shopping support and Lazada is working eagerly to engage consumers and satisfy this demand. In 2015, about 45% of the transactions that were made through the Lazada website came from mobile devices. Lazada expects that this will grow to 65% by the end of this year as more consumers use their smartphones and tablets to shop online.

Consumers in Vietnam consider mobile shopping to be convenient and effective

Mobile shopping is growing quickly throughout the Asian market, with smartphone penetration accelerating significantly. In Vietnam, consumers are finding that shopping with their mobile devices is more convenient and, in some ways, more secure. Retailers are embracing this trend, allowing consumers to shop on their websites with their smartphones. Notably, many consumers prefer to use web browsers rather than applications, as browsers provide them with a more enjoyable shopping experience.

Mobile commerce will likely continue seeing strong growth in Vietnam

Mobile commerce has had a major impact on the overall e-commerce market in Vietnam. Many retailers have begun engaging the mobile space, hoping to find more success by supporting mobile shoppers. There are more than 20 million smartphone users in the country, which represents approximately 24% of Vietnam’s populace. Most of these consumers are between the ages of 18 and 35 and are quite comfortable with the concept of mobile shopping.

The company is hoping it will be the shopping cart of choice for completing sales on behalf of retailers.

PopSugar Inc. is now setting its sights on the creation of a form of universal mobile commerce shopping cart that would make it possible for consumers to make their purchases of fashion products through any retailer, all in one digital basket.

The focus on the company’s content has been greatly aimed toward the female market.

As of yet, PopSugar has managed to generate considerable affiliate marketing revenues by way of its ShopStyle business, which provides women with a specialized mobile commerce shopping engine through which they can purchase clothing and accessory products. PopSugar acquired that product in 2007 and managed to drive revenues topping $1 billion for its retail partners in 2015. This, according to the data shared by the founder and CEO of the company, Brian Sugar.

As of April, the mobile commerce experience through PopSugar’s ShopStyle will undergo a major change.

Currently, shoppers use it to find what they want, at which point they are redirected to the retailer websites in order to complete their purchases. After April, users of the m-commerce platform will be able to complete a profile, including their payment information, so they can make purchases all in one place, even when their orders are from any number of dozens of different participating fashion retailers. These will all occur by way of the mobile app and website from ShopStyle.

This move is helped to transform the mobile shopping experience it provides from directing people to the right places, to become an actual marketplace-like location where they can conduct all their transactions without ever having to leave. In order to make this process even easier, PopSugar acquired Cosmic Cart, a mobile shopping technology business. That purchase was made in November 2015.

The current commission that PopSugar gains from every purchase made after a customer has travelled through their mobile commerce experience in order to buy something on a retail site is around 15 percent. It appears as though that agreement will be remaining the same when the new version of ShopStyle is launched, in April.