A recent study conducted by Forrester revealed that this is the case despite knowing how important these campaigns are.
Though marketers are well aware of the importance of mobile marketing as a part of their overall strategy, only a small minority actually integrate this channel into their overall advertising mix, says Forrester.
In fact, in the research results, it showed that only 13 percent of marketers have strategically integrated mobile.
Because the mobile marketing strategies appear to be established in a way that leaves out a component that the marketers acknowledge as being highly important, it doesn’t come as much of a shock that Forrester reported that only 27 percent of marketers stated that their return on investment (ROI) for their campaigns was profitable. Equally, a massive 67 percent said they were unable to measure the ROI of their advertising.
Only 20 percent of the participants in this study said they had the budget they would require for mobile marketing initiatives.
Most of the marketers who took part in the survey claimed that the resources they had available to them for focusing on mobile advertising were quite limited. Moreover, only 10 percent felt that their companies would be considered to be mobile savvy.
Many marketing firms supplement their capabilities for internal development. The Forrester research revealed that over half – 56 percent – were working with a number of other partners who could support the integration of mobile initiatives. These partners included everything from specialty vendors to agencies and platform providers.
The outcome has been that marketers are still trying to learn the ropes when it comes to how to use mobile marketing techniques, how they work, how they should be implemented and how their successes can be measured. With a lack of in-market mobile programs from which to learn and hone their skills, marketers are trapped in a trial and error phase and are incapable of demonstrating the level of expertise that would be necessary to lure execs, said the research. The report explained that marketers will need to create a solid business case and set aside an appropriate mobile budget to suit the current opportunity available.
One of the first ever VR rides of this nature has now launched in the country in partnership with Samsung.
As of Friday, March 25, 2016, Six Flags Magic Mountain has released a new roller coaster using virtual reality goggles to help to add to the overall experience of the ride as guests experience every loop, twist and turn.
The New Revolution ride has now been launched at the theme park, in partnership with Samsung.
The purpose of the virtual reality experience on the Six Flags roller coaster is to help to give adrenaline junkies a more thrilling experience than the classic form of attraction at the park. The roller coaster provides every rider with VR goggles that give them the sensation of being a co-pilot in a fighter jet’s cockpit. They’ll feel every movement as they travel along the traditional roller coaster, but what they’ll be seeing is an even more enhanced experience to match it.
The virtual reality display aligns with the movements of the roller coaster’s tracks and provides a 360 degree view.
As the riders twist and turn their way along the roller coaster track, they’ll be able to see a city that is under attack by aliens in a very realistic VR three dimensional view. The ride starts as the riders whip their way through narrow city streets before they take off over top of the skyline, avoiding skyscrapers and other obstacles as the alien drones shoot at them.
One of the ride’s features makes it possible for the riders to tap the VR headsets they’re wearing in order to be able to fire the guns on their digital jet in order to attempt to hit the targets that are appearing throughout the time that the coaster ascends the lift.
This is meant to be only the first of a number of virtual reality roller coasters that will be added to Six Flags parks across the United States. It will represent the first wave of roller coasters to launch in North America this year, say park officials. In fact, there will be nine other Six Flags parks to launch their own VR coasters. Texas already launched its Six Flags VR Shock Wave on March 10.
