A supplier in China has reported that a joint probe pointed to “outside factors” as the cause of the Galaxy Note 7 problems.

The Samsung phone fires in the Galaxy Note 7 have made their way to China. Videos of the exploding mobile devices went viral last weekend. Some stores in the country pulled them from the shelves while some new owners sought to return them.

However, the South Korean electronics company released a statement following device test results.

So far, the Samsung phone fires don’t appear to be caused by faulty batteries, as had been suspected. At least, that is what the company has been saying following the results of tests conducted on the devices. At least one of the exploding Galaxy Note 7 phones was heated from the outside, not internally, said Samsung.

The electronics giant has said that the small number of Galaxy Note 7 phones that were set aside for presale in China are not among those containing faulty batteries. There have been battery issues in versions of the device launched in other countries. The company is currently dealing with the recall of 2.5 million units in the United States and 9 other countries.

China is the largest smartphone market in the world, but it has not been impacted by the Samsung phone fires recall.

That said, it isn’t yet clear whether or not the statement from Samsung will be enough to assuage the concerns of consumers and merchants. The world has already watched the company cope with the massive recall of the first wave of fire-prone batteries in the smartphones. For a device that already retails for over $800, this could cause people – and stores – to think twice.

The widespread news of the exploding phones in China could be very problematic to the company, regardless of whether or not they are to blame. The fact that this is occurring in the largest phone market in the world must be causing some sweat to break out.

The tests were conducted by the battery supplier for the Chinese market phones, Amperex Technology Ltd. It conducted the tests jointly with Samsung using one of the devices that were part of the Samsung phone fires in China. The examination revealed that the battery hadn’t been the source of the problems.

Video has become a central part of our mobile device use.

After all, smartphones and tablets make it very convenient to watch any of the millions of videos that are readily available online. In fact, the consumption of video over smartphones is growing faster than that over PC and tablets.

In the United States alone, there are about 41 million people who are watching video specifically on their smartphones.  Though we might assume that the smartphone screen would be too small to be able to enjoy video, it certainly hasn’t stopped us.  The fact is that these devices are simply too handy to ignore.  We have them on us all the time so when we want to see a video, they’re the obvious choice.

After all, most video views aren’t exactly planned.  They’re spontaneous and occur as a result of having stumbled across them during other smartphone uses. This helps to explain why a mobile charger gadget has become such an important gadget as video is notorious for draining battery power. This is especially true when a specific brand or celebrity is involved in a video.

That said, viewers don’t just idly watch and then shut off their devices.  They often use video to learn about different brands and products.  Moreover, they will frequently make shopping decisions based on what they’ve seen.  In fact, according to some studies, 73 percent of consumers have an increased likelihood of making a purchase after having watched a video.

A recent survey showed that 58 percent of consumers find brands more trustworthy when they produce video.  Consumers also find videos to be very helpful.  Ninety six percent feel that videos make it easier to make decisions about what they want to buy.  Another 71 percent of consumers felt that they felt more positively about a company, service or brand after having seen a corporate video from them.

For marketers, brands and companies, this is a very important piece of knowledge, but at the same time, it’s important for us to acknowledge as consumers, too.  After all, videos have become quite an important part of our overall shopping experience.