Keynote is using the company as an example of how some retailers are improving site performance.

The results of the Keynote Mobile Commerce Performance Index for the week that ended on March 10 have been released, and W.W. Granger Inc. topped the list with an exceptional mcommerce performance in both its load time and its successful completions.

These are the two main factors that are taken into consideration by the index when it issues its scores.

During the most recent week of the index, the mcommerce site for W.W. Grainger loaded with an average speed of 4.30 seconds and was able to completely and successfully load 99.46 percent of the time. By combining those two factors, the website earned a score on the index of 938 out of a possible 1,000 points.

The next mcommerce website on the index didn’t load nearly as quickly at almost a full second slower.

HSN Inc., the TV retailer, earned the second place with its 5.23 second load time and its 99.56 percent success rate. Its score was quite close to that of Grainger, at 931. In third place was Barnes & Noble, which loaded within 5.47 seconds and had a 99.46 percent success rate. That company earned a score of 909.

The fourth place position was taken by Toolfetch.com LLC. Its load time was actually far better than that of Grainger, at 3.24 seconds, on average. However, its success rate was 99.02 percent, which brought its score to 895 and held it from achieving one of the top three positions. Target Corp snatched up the fifth spot this week, though its load time was considerably slower than those ahead of it, at 8.36 seconds. Its success rate, however, was better than the company that ranked first, at 99.67 percent. Its score was 871.

Grainger currently holds the 76th position in the Internet Retailer Mobile 400, with HSN at 14 and Barnes and Noble positioned at 31. Toolfetch is currently ranked at 248, while Target has the 34th position.

Over the entire mcommerce index, the average load time for that week was recorded to be 9.67 seconds, while the average success rate was 98.82 percent. The average score among all thirty of the businesses was 701.

Mobile games account for massive time sink for most consumers

Mobile games a very popular with a consumers all over the world, but a new study shows that these consumers are spending a large portion of their time on these simple application. The study comes from Flurry Analytics and shows that the majority of mobile consumers spend their time either engaged in mobile games or social networking. Mobile games are, however, the most popular way for these consumers to spend their time, eclipsing social networking.

Study shows that people spend a lot of their time on gaming

The study from Flurry Analytics shows that 43% of consumers spend their time on mobile games, while 26% of consumers make use of social networking applications. News and productivity applications account for only 2% of the time that consumers spend on their mobile device. Mobile games are exceedingly popular among iOS users, where these game applications tend to be less expensive than those found on the Android platform. While many games for both the iOS and Android platforms can be obtained for free, the study shows that consumers appear to favor the former over the latter.

Reports highlights the prevalence of mobile games

Flurry Analytics’ study corroborates data found from a similar study conducted by Arbitron last month. The Arbitron study showed the smartphone users spend an average of 594 minutes on mobile games every month. The study suggests that 80% of mobile consumers participate in gaming with their mobile device in some way. Another study conducted by Flurry Analytics in October 2012 also shows that tablet users tend to play more mobile games than smartphone users by a margin of 67% to 39%.

Games are attractive due to their accommodating nature

The allure of mobile games is largely due to their convenience. Most of these games are designed to be very accommodating for all types of gamers. The fact that these games can be played anywhere and at any time is also part of what makes them so attractive. Free games, in particular, tend to have the highest attraction to consumers as they do not need to be purchased before they can be enjoyed.