Korean vehicle manufacturer, Hyundai, will soon replace car keys with smartphones.
Hyundai has just made a new high tech announcement in which it revealed its latest NFC technology smartphone system that will use a driver’s mobile phone to replace traditional car keys.
The auto manufacturer predicts that this option will become available on some 2015 models.
This means that within two years’ time, drivers may be able to use NFC technology enabled smartphones to lock and unlock their cars, as well as to turn them on. This cutting edge technology uses the latest in smartphone features in a brand new way for added convenience and comfort.
Unlocking the vehicle will be as simple as waving the NFC technology enabled smartphone over the window.
The window of the vehicles will be equipped with an electronic tag that reads NFC technology communications. This way, a simple wave of the device is all that is needed to lock or unlock the doors. Hyundai is calling this its Connectivity Concept.
A statement from the chief operating officer at Hyundai Motor Europe, Allan Rushforth, said that the Connectivity Concept highlights the auto manufacturer’s philosophy for using the latest technologies that are accessible to a broad spectrum of customers. Rushforth explained that “With this technology, Hyundai is able to harness the all-in-one functionality of existing smartphone technology and integrating it into everyday driving in a seamless fashion.”
The NFC technology features were demonstrated by the company in Germany, where it gave a preview using the concept version of its small popular car, the i30. Models using these features should become available as early as 2015. Also in those vehicles will be an expanded use of the smartphone chips, which will allow the devices to rest into a central console featuring a 7 inch display.
That way the NFC technology will be able to provide the information system of the vehicle with a number of in-car preferences, such as synched music, radio station choices, navigation route data from the contact list, and seat and mirror settings, all while charging the device. Each driver profile will be saved separately.
Denny |
December 28, 2012
Augmented reality revolution may kick into full swing in 2013
Augmented reality is gaining steam and 2013 may be the year in which the technology reaches a new level of its potential. For the past two years, augmented reality has become a powerful force in marketing and entertainment, and while the technology is expected to continue performing well in these sectors, the methods in which it is used are likely to evolve. 2013 may mark the beginning of an augmented reality revolution that could have major implications numerous industries.
Augmented reality glasses may see limited launch next year
Google, Microsoft, and several other technology companies are currently in the process of developing augmented reality glasses. These glasses, such as Google’s Project Glass, are designed to use augmented reality to enhance a wearer’s everyday life. Digital displays are used to provide wearers with information they may find important, as well as give them the ability to connect with others via social networking. While these augmented reality glasses may not be available before 2014, they are likely to see limited release next year to whet the appetites of consumers.
Technology may have major implications for mobile marketing
A growing number of smart phones are becoming more proficient in their use of augmented reality. With the rise of companies like metaio, which specializes in augmented reality technology, the mobile space is expected to become much more interactive in 2013. This goes beyond smart phones having the capability of interacting with augmented reality experience, however, as the technology could open up a new era in location-based marketing for the advertising agency. Because augmented reality is heavily influenced by the local environment, marketers could leverage the technology to target consumers with location-specific campaigns.
Mobile gaming could use more interactivity
Augmented reality is also expected to have a major impact on mobile gaming. Games have long been an interactive pastime for millions of consumers, but augmented reality could put a new twist on mobile gaming. The technology could make games seem like they have an impact on the real world, as is the case with Google’s Ingress, which tasks players to go to real-world locations and solve puzzles.
