Search Results for: mobile commerce

Expert smartphone and tablet marketers are wondering if companies missed the point in 2012.

One of the hottest topics in mobile is the crossover of social media marketing content and the SEO practices, with many saying that one simply cannot exist without the contribution of the other.

However, as much as this may sometimes be successfully applied for desktops, mobile may have missed the mark.

According to an Econsultancy publication, SEO and social media marketing content have come together to create a marriage between methodology and technology which currently cannot be broken. There had once been a time in which these were entirely separate thoughts, but that time has long passed.

Unfortunately, many mobile social media marketing campaigns have failed to make this recognition.

This has presented a significant challenge for companies and marketers that have spent the last few years developing strategies that use SEO and social media marketing separately. However, many are saying that it is now vital for those brands to break away from their old habits in order to encourage successes in today’s multichannel marketplace.

According to the data from Econsultancy, 97 percent of online marketers feel that social media marketing on Facebook, Twitter, Pinterest, and LinkedIn can be beneficial to the successes of their companies. This includes everything from nurturing to lead generation. However, all too many of these same individuals are not seeing the connection between the two practices and are therefore failing to experience the full potential of each of those elements.

The report on the site went on to explain that for companies that recognize that the future of search is a combination of social media marketing content and the application of proper SEO techniques, has already arrived. Therefore, those who work to join the early adopters will be able to enjoy a considerable advantage over their competition, who has yet to catch on.

As SEO and social media marketing remain two pathways for driving leads through discovery and for boosting the highly valuable exposure through word of mouth, it is can be considered to be exceptionally important for marketers to see these two practices as a single methodology.

International Games System plans to take over Taiwan gaming and break into South Korea

International Games System, one of the largest game development firms in Taiwan, is looking to enter into the mobile gaming market of South Korea. The company has a strong interest in online gaming and has recently announced its partnership with Chunhwa Telecom, which will pave the way for the launch of a new online mobile game. Though International Games System is looking to break into the South Korean market, it will also be launching a number of mobile games in Taiwan as well.

Mobile gaming gains momentum

Mobile gaming is picking up steam, even as the industry itself is already inundated with products from a vast multitude of development companies. One of the reason mobile gaming has been gaining attraction is because of the widespread use of smart phones and tablets. The advent of these mobile devices opened a new avenue for the game industry, through which is could target a demographic that was interested in playing games wherever they may be at the time.

Developer aims to develop largest gaming platform in Taiwan

International Games System has plans to create the largest online gaming platform in Taiwan. Through this platform, it expects mobile game sales to more than double in 2013. Currently, the company’s most popular game, Salon Boss I, boasts of 300,000 users in Taiwan, Hong King and Macau. International Games System believes that it can expand its reach by creating an online gaming platform that acts as a hub for all of the company’s current and future titles.

Plans in place to enter South Korean gaming market

Breaking into the South Korean gaming market may be significantly more difficult task. International Games System will have to face down much larger companies than itself if it wants to be competitive in the market. Currently, the company is working on agreements with SK Telecom, KT Corp, and LG U+ that may help it establish a foothold in the South Korean gaming market.