A newly released report has revealed that 25 percent of e-shoppers are using smartphones and tablets.

A report that has recently been issued by Monetate has shown that approximately one quarter of all of the global online shopping comes from mobile commerce traffic through smartphones, tablets, and other devices.

This represents a meaningful increase in the sector’s share, even within the last quarter, alone.

Monetate’s data showed that mobile commerce traffic increased by about 3 percent within the last quarter. Of that mobile device based shopping, tablets represent approximately two thirds. This means that tablet users are currently responsible for about 15 percent of all of the ecommerce activity that is going on at the moment.

The larger screen devices have been representing a larger proportion of mobile commerce traffic.

Smartphones, on the other hand, are still being used more often for online shopping purposes worldwide, but they make up about one third of the mcommerce share. This means that of all ecommerce activity, smartphone users are contributing about 10 percent.

When it comes to the average amount that users of these devices are spending when they make an order online, it is becoming clear that purchases are not limited exclusively to small items anymore. This reports data even indicates that the average order value made through tablets actually exceeded that of desktops and laptops within the last quarter. That said, PCs still hold their dominance over the online shopping marketplace, by quite a large majority.

The average order value made over a laptop or desktop computer was $136. Just slightly higher was the average order value made over tablets, which was $139. Finally, over smartphones, it was still a high number, though quite a bit lower than the orders made over PCs and tablets, having been $114.

In terms of specific brands and their contribution to mobile commerce traffic, it is Apple’s iPad that reigns supreme. That device is responsible for more than half of the online shopping done over tablets. That share of the tablet commerce category actually increased over the last quarter despite the fact that there is notably greater competition.

The marketing effort is a part of a partnership between the restaurant and Xbox One.

The massive international restaurant chain, Pizza Hut, has partnered with Xbox One to provide customers with exclusive content in the form of augmented reality ads that play on a smartphone or tablet that is aimed at one of the specially made interactive delivery boxes.

This campaign has been launched in the United Kingdom and is available on specially marked boxes.

These augmented reality ads are for the Forza Motorsport 5 game that was recently released. The AR content can be viewed using the free Blippar app and allows people who order the pizzas to be able to view this unique video and its associated features. This is not the first time that the pizza chain has taken part in this type of advertising.

The current augmented reality ads are being compared to some from the past, such as the one for Halo 4.

That partnership with Microsoft aligned with the release of that high profile game and generated a considerable amount of attention. In that promotion, there were 500,000 limited edition boxes that featured the specially printed cover with the image of the game that would come to life when viewed through a smartphone or tablet. Customers animated the image through the use of the Blippar app and were able to interact with it in order to be able to enter into a sweepstakes as well as to view trailers for the game.

Blippar has taken part in a broad range of different AR mobile marketing campaigns with large brands, such as Pepsi and even one of the main competitors of Pizza Hut, Dominos Pizza. This is the first time that they have worked on a campaign for augmented reality ads for Pizza Hut UK. The restaurant has also worked AR into other efforts to engage with customers, only in its Middle East operations, where it experienced very positive outcomes. This technology aligns well with advertising for a broad range of brands and their products and services, giving the surfaces of the delivery boxes an entirely new purpose.