The handset maker isn’t about to be left behind in this massive wearable technology trend.

Motorola is now planning to leap right back into the wearable tech market, as it plans to launch its own smartwatches later on in 2014, according to an announcement that was made by Rick Osterloh, the company’s senior vice president.

This particular device is being designed to meet the needs that consumers have already expressed that they have.

According to Osterloh, the smartwatches that Motorola will be launching will have taken into account “consumer issues like style and battery life.” So far, those are both areas where companies have been struggling to keep up with the expectations that consumers have regarding these devices and their willingness to pay rather high price tags in order to obtain them. The announcement was made in Barcelona at the Mobile World Congress, during a panel discussion.

These new smartwatches will not be the first time that Motorola has attempted to sell wearable technology.

That said, it is certain that Motorola is hoping that its future attempts with wearables will be far more successful than its previous ones. The MotoACTV was one of the last mobile devices that Motorola had launched that could be worn by the owner. It was an activity tracker that simply never caught on because of its weak battery life and its lack of visual appeal and style. Though the company had previously stepped back from this area, it is clear that it did not fail to closely examine the experience and to attempt to learn from its mistakes.

That said, it won’t be until the actual launch of the devices that the company will actually be able to prove whether or not it has managed to overcome the obstacles that held it back in the first place. Osterloh did not offer any additional details regarding the products themselves, nor anything that the consumer can expect from the release, such as price or the actual date that they will hit the shelves. However, he did point out that the company feels that this will be a very important area for its future.

This does not come as a surprise as wearable technology such as smartwatches is one of the hottest tech segments at the moment. In the middle of the spotlight, right now, are the Galaxy Gear devices from Samsung, as well as Pebble. That said, Apple is expected to come out with an iWatch at some point in the near future – if rumors are to be believed – and it shouldn’t be long before Google releases its own wearable that will have been manufactured by LG.

Shareholder urges company to take the mobile space more seriously

Nintendo may be entering into the mobile games space. The famed developer has said in the past that it has little to no interest in developing an publishing games for mobile devices. These games may be exactly what the company needs to remain relevant with consumers and generate more revenue, however. One of Nintendo’s most prominent shareholders, Seth Fischer, is now urging the developer to set its sights on mobile gaming in order to take advantage of the popularity that exists within that sector.

Mobile gaming continues to be quite lucrative for the game industry as a whole

Mobile games have become one of the most lucrative aspects of the game industry. Consumers are becoming more reliant on their mobile devices, which also means that they are using these devices for the sake of entertainment more regularly. Mobile games have become one of the most popular entertainment sources among consumers with smartphones and tablets. These consumers have also shown that they are willing to spend money on these games regularly. As consumers become more mobile, Nintendo may risk losing its relevance with new and future generations of consumers if it does not accommodate their interests.

Nintendo has an aversion to mobile gaming

Nintendo President Satoru Iwata notes that any short-term gain the company would receive from releasing its franchises on mobile devices would not be worth the development effort. Iwata does acknowledge, however, that Nintendo’s most beloved franchises do not need to be brought over to mobile devices. Instead, the developer could produce new titles that would be ideal for mobile devices while retaining the pedigree of its longstanding franchises.

Company may lose relevance with consumers as they become more mobile

Mobile games have become a popular pastime throughout the world. In Japan, consumers are spending hours upon hours playing these games and many are spending large sums of money on these games as well. If Nintendo continues to ignore the mobile space, the developer may end up facing an uncertain future, especially as its competitors begin to become more involved in the mobile world.