Trends in this area are changing the skill sets required by marketers and the talent they hire.

With the explosion of the use of smartphones and the clear impact that social media marketing is now having on the shopping decisions that consumers are making, marketers are starting to require a new set of skills as they find themselves busier than ever in the attempt to use this medium to its fullest.

The use of this online and mobile marketing technique has expanded in two primary ways.

The more obvious purpose for social media marketing has been to provide businesses with a direct path that will connect them with consumers so that they can be specifically targeted. However, beyond this, there has been a considerable business to business segment that has not only taken off, but that is continuing to rapidly grow. This is requiring an entirely new tack in terms of posting and strategy, as it is having an impact on a company’s present and future customers, clients, relationships, and even talent.

The IT industry is currently evolving at a striking rate, and social media marketing is now at its heart.

According to the Wipro head of corporate brand and communication, Sachin Mulay, “The IT industry has taken several steps in terms of being present there.” He went on to explain that “The science of marketing has completely changed because of technology and it is rapidly changing.” The technology that we now have at our fingertips is giving us the opportunity to market ourselves individually and personally and to provide customers with customized information. It is also offering the opportunity to provide the ideal information to the right person using an appropriate device at exactly the right time.

Similarly, the Cognizant executive vice president of strategy and marketing, Malcolm Frank, explained that businesses within the IT services arena are experiencing a growing benefit from social media marketing. The reason is that this presence can have an impact on new customers in that they can better understand the way that the company thinks, while it enhances the relationships among the company’s existing customers.

Intel steps into the field of wearable devices with acquisition of Basis Science

Wearable technology has become a hot issue. Technology firms around the world have begun investing in the research and development of smart watches and other sorts of wearable devices that may become popular with consumers in the future. Intel is one such firm, and the company has recently finalized the acquisition of Basis Science, makers of health tracker technologies. Health has become a popular field for wearable devices due to the increasing mobility of consumers. These devices could be helpful for people that want to keep track of information concerning their day-to-day health.

Basis attracts attention from technology firms for its wearable device

Basis suggests that it has been approached by various technology companies in February, all seeking acquisition. Interest from these firms is largely focused on the company’s Basis Health Tracker, which is a watch that keeps track of a user’s heart rate and other information. The watch is the only product that Basis has produced, but it has become quite popular because it exists as a convenient solution for those that are health-oriented.

Intel intends to establish a presence in the emerging wearable device market

Intel has a strong interest in wearable devices because of trends that have begun to emerge among consumers. Google Glass has managed to highlight the interest that consumers have in wearable devices. These augmented reality glasses have generated a great deal of hype and have also shed light on similar products being developed by other technology firms. The demand for smart watches is also on the rise and Intel is keen to ensure that it can establish a noticeable presence in an emerging market.

Wearable devices may not replace smartphones any time soon

Some firms have suggested that wearable devices will eventually replace smartphones and tablets. The issue, however, is that wearable devices are still in a state of infancy. They do not have the technical abilities needed to dethrone smartphones as t he favored mobile device among consumers. In the future, this may change, but wearable devices may currently be little more than a gimmick.