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Mobile marketing will overtake print newspaper ad revenue in 2014

This prediction has been made specifically about the U.K. industry by eMarketer.

Newly released research from eMarketer has forecasted that mobile marketing ad spending will break the £2 billion mark this year, and will have reached £9 billion by 2017 across all digital media.

This will have the channel overtaking the revenue from newspaper ads for the first time, this year.

This will be a considerable increase in the total digital media advertising spending, which had reached £6.3 billion, last year (that is, a share of 44.3 percent of the market), to reach £7.1 billion, this year (which will mean a share of 47.5 percent of the market), according to the mobile marketing data released by eMarketer.

The figures estimate that mobile marketing will eat into newspaper advertising quite a bit.

The estimated figures from the firm suggested that national and regional newspaper advertising will drop from having been £2.2 billion last year (a share of 15.3 percent of the market), to £2.1 billion, this year (for a share of 13.8 percent of the market). This will represent that sharpest market share loss across all of the various categories of media between last year and this year.Mobile Marketing Will Take Over Print Newspaper

Newspapers will be taking a place behind mobile ad spending in the United Kingdom, for the first time, says eMarketer. The amount being spent for advertising to smartphone and tablet customers will rise from last year’s £1.9 billion to a much higher £2.3 billion, this year. It was also predicted that by 2017, the figure for newspaper ad spending in the U.K. will have dropped to only £1.9 billion (11.2 percent share of the market).

Equally, while mobile marketing takes off, television advertising is also expected to rise from £3.6 billion to £3.7 billion from 2013 and 2014, although its share of the market will slip just a little bit from last year’s 25.6 percent to 24.7 percent this year. eMarketer feels that when it comes to the amount of money being spent on digital channels will only continue its sharp increases from now through 2017. By that year, ad spending on digital will rise to £9 billion (a market share of 53.8 percent).

Mobile apps get a new Apple category for selfies

The App Store has now created a new way for users to be able to share their pictures of themselves.

Among the ways that Apple has used its massive store for mobile apps to its best advantage and to generate its successes is through the creation of a method that would allow interesting applications and content to make their way to the surface, despite the tremendous competition.

This makes it very simple for the users of iOS based devices to find a lot of cool stuff quickly and easily.

It is only over the last couple of years that the trend toward taking selfies has become a very big deal. Apple has not failed to watch the way that selfies have been making their way into mobile apps, whether in taking, sharing, or both. The App store has now defined a new category of itself to precisely that trend. It is now possible to head to the “Sharing Selfies” section in order to be able to peruse all of the favorite applications for snapping that picture of oneself from an odd angle and in an awkward way.

There are a surprisingly large number of mobile apps geared toward taking selfies.

Mobile Apps - SelfiesThis type of picture used to be the definition of being uncool. However, since the term was first coined in the early 2000s, its popularity has been steadily growing, until it simply exploded over the last couple of years. This has caused mobile app development companies to start to focus rather heavily on the appeal of snapping these pictures in order to be able to take advantage of the attraction that people have to taking them.

It has now come to the point that there are so many that they are worth organizing. After all, it isn’t just anything that receives its very own category on the App Store from Apple. Now the section includes everything from Frontback to Front Flash, and from huge names such as Snapchat to tiny applications that have barely ever been downloaded. This new mobile apps category is certain to give them an added chance to stand out and define themselves.