The very first game for Google Glass from this mobile app development firm has been released.

Mind Pirate has just announced the launch of its Global Food Fight app, which is an augmented reality game that can run on Google Glass, smartphones, tablets, and smartwatches.

The game is a silly one that allows you to slingshot food at your friends, no matter where they may be on the globe.

This is among the first that are taking advantage of a new type of platform that has a range of different kinds of touch screens and sensors to provide a broad new augmented reality experience for players. The goal of Mind Pirate is to establish itself among the leaders in this new form of mobile gaming, even before this next generation of entertainment becomes mainstream.

This augmented reality is debuting simultaneously on Google Glass and iPhone.

That said, while it is getting its start on these two types of mobile devices, it will also launch on smartwatches and other forms of wearable technology. The Shawn Hardin, the chief exec at Mind Pirate, explained that Global Food Fight was constructed on Callisto, which is its own platform for wearables, making it a great deal simpler for them to be able to develop AR games.

The mobile app development firm explained that they are placing a considerable focus on the platform for wearable technology, including Google Glass. While they are not necessarily a mobile gaming company, Hardin stated that “we started with a game because, as a class of apps, it is one of the most popular you can make.” This recently released application, Global Food Fight, is being seen as a solid way to help to show off what their own platform is capable of accomplishing.

The augmented reality game app is free to play and is highly multiplayer, as well as using geolocation to add to the three dimensional action experience. It allows players to be able to look around within a 3D environment and locate various targets. These targets can be the player’s friends or enemies, or even politicians and celebrities from around the globe.

Retailer finds success by engaging with mobile consumers in non-metropolitan areas

Maimaibao, a Chinese online retail firm, has announced that it has received funding from several large organizations within China, including Tencent. The amount of funding the firm has received has not yet been revealed, but speculation suggests that it is somewhere around the $100 million mark. Maimmaibao has attracted attention for not being a typical online retailer. Instead of targeting consumers in large cities, it focuses on non-metropolitan areas where Internet access is not necessarily reliable. Notably, the firm has seen a great deal of mobile activity in these parts of China.

Feature phones can also participate in mobile shopping, even without access to a fast Internet network

The retailer manages to engage consumers where Internet access is lacking through its mobile website. This website is particularly accommodating to feature phones that only have access to 2G wireless networks. Many Chinese consumers that have these types of mobile devices live and work in places where they do not have access to a PC, making their phones a valuable shopping tool. Maimaibao has managed to find significant success in making itself open to these consumers, and this has attracted the attention of Tencent.

Tencent continues to fight for dominance in the mobile commerce space

Tencent is one of China’s largest Internet organizations and it has begun to focus quite heavily on mobile commerce. Tencent is working to establish a dominant presence in the mobile commerce space through its WeChat application and various other ventures. The company is currently clashing with Alibaba, which has also begun working to engage mobile consumers more aggressively in recent months. Tencent may be able to achieve its goals of mobile dominance by aligning itself with Maimaibao.

Maimaibao aims to develop new smartphone for its primary demographic in China

Maimaibao will use the funding it has received to develop a new smartphone under its Big Q brand name. This mobile device is meant to provide the company’s chief demographic — those living in non-metropolitan areas of China — with a mobile device that has more capabilities than typical feature phones.