Shopgate successfully acquires MagCorp, gaining access to Magento

Shopgate, a prominent mobile commerce platform, has announced the completion of its first acquisition. The company has successfully acquired MagCorp, developers of the open source e-commerce platform Magento. The platform has become quite popular among merchants looking to engage consumers more effectively. With its acquisition of MagCorp, Shopgate will gain access to the company’s talent and current line of products, including the Magento platform, which may help Shopgate expand its presence in the mobile commerce field.

Mobile shopping is becoming a priority for retailers

Mobile shopping is becoming quite popular throughout the world. Consumers are beginning to use their smartphones and tablets to purchase products online rather than shop from home on their computers. As consumers become more mobile, retailers must adapt or risk becoming irrelevant to a new generation of shoppers. As such, merchants have been turning to companies like Shopgate and MagCorp to find the tools they need to participate in mobile commerce more effectively, thereby increasing consumer engagement.

Shopgate continues to show promising progress in the mobile field as retailers look to engage a new generation of consumer

Shopgate allows merchants to build their own mobile store fronts. This is not a unique service, but Shopgate claims that it beats out the competition through its integration of popular web-based e-commerce platforms, like Magento. Using Shopgate, merchants can quickly establish a mobile presence that is ready to handle mobile shoppers. Using services such as Magento makes Shopgate’s appeal stronger as such service streamline the mobile commerce process for merchants.

Acquisition of MagCorp may help bost Shopgate’s presence in the competitive mobile commerce space

Shopgate has plans to expand the adoption of Magento. The company will promote the Magento platform among existing and potential clients in order to further its presence in the mobile commerce field. Shopgate currently represents more than 5,200 online shops and some 4,200 native shopping applications for iOS and Android platforms. As Magento becomes further integrated with Shopgate, the company expects that its mobile ventures will continue to attract strong attention from retailers looking to engage in mobile commerce more aggressively.

This not only indicated that mobile advertising is going mainstream, but that specific techniques are the most worthwhile.

It came as no surprise that mobile would play an important role in the advertising that went on at Super Bowl 2014, but the popularity and success of location based marketing was considered to be a highly notable trend, this year.

This data has now been released following the first massive advertising event of the year.

Social media marketing had already been expected to play an important role, this year, and it certainly did. The Super Bowl ads were riddled with opportunities for viewers to take part in interactive campaigns. But it appears to be the location based marketing techniques that truly took the cake throughout the event, particularly due to additional efforts such as the wireless beacons that were installed by the NFL within the stadium as well as in areas such as Times Square.

This gave fans the opportunity to take part in location based marketing campaign interactions.

The techniques gave the fans the ability to do everything from finding the nearest bathroom to discovering the closest place where they could purchase licensed Seahawks gear. So far, this is likely the largest mainstream event to use wireless transmitters specifically for this type of advertising purpose. That said, it doesn’t look like it’s going to stop.

The success of the event only secured the intentions of the MLB to add its own beacons, but this will also be occurring outside of sports advertising. American Eagle Outfitters and Macy’s have also announced their own campaigns that will involve the use of beacons.

This type of hyper location based marketing helps to target consumers at precisely the best possible time to reach them to shop for products when they are already thinking about that type of purchase, and when they are most ready to pay attention to deals for products and to learn about additional items that are available.

While this isn’t necessarily a brand new concept, it is becoming truly mainstream for the first time due to the widespread use of smartphones, using techniques such as geofencing, geoaudiencing, and geoconquesting, among others.