China to be one of the few countries to have a unified, national payments platform

China is currently working to develop a national mobile payments platform. Once the platform is launched, China will be one of the very few countries in the world to have a unified mobile payments system. Chinese consumers have been involving themselves in mobile commerce quite heavily in recent years. As mobile devices become more common throughout the country, people are using these devices to shop online more regularly. The country’s retailers have also been embracing mobile commerce in an effort to connect with a new generation of consumers.

Payment platform expected to make use of NFC Technology

China’s mobile commerce platform is to make use of NFC technology. The country believes that NFC has a bright future in mobile commerce because of the growing number of devices that are making use of this technology. NFC has formed the backbone of mobile commerce for some time and has been praised for its ability to transmit digital information over short distances efficiently. Unfortunately, mobile devices that do not support NFC technology are unable to use NFC-based platforms unless these platform offer support for devices that are not NFC-enabled.

Several organizations come together to help develop national payments platform for China

The China Constrction Bank, China CITIC Bank, China Everbright Bank, China UnionPay, and China Mobile have been linked to the development of the country’s national payments platform. These organizations already have some experience in mobile payments and have been promoting mobile finance for some time. According to the People’s Bank of China, mobile commerce is currently undergoing a standardization process wherein consumers are becoming more comfortable with purchasing products from their mobile devices.

Chinese consumers favor platforms that do not rely solely on NFC technology

Payments processed through NFC-based services represent approximately 0.8% of mobile spending throughout China. Many retailers have opted to support other mobile commerce services that do not rely entirely on NFC technology to engage consumers. Given the low availability of NFC-enabled devices, consumers have shown favor for NFC-free platforms that allow them to shop for and purchase products online.

In the United Kingdom, the average 2013 spent over mobile commerce was £199.

Different mcommerce trends have become quite commonplace in the United Kingdom with four out of every ten smartphone owners having made a direct purchase through their smartphones and one in six have said that they have taken part in showrooming.

Among shoppers in the United Kingdom, 55 percent have used their mobile devices in store.

While in store, mcommerce activity often consisted of price comparisons, online. This was the case among 54 percent of the people who used their mobile devices while in brick and mortar shops. Another 41 percent had taken pictures so that they would be able to view them in the future. Forty six percent would research the items that they were seeing live in the store. One in every six were “showrooming”, which involves checking out an item in a store in person, but then using the smartphone or tablet to find a better price for it online and purchase it there, instead.

This mcommerce data was based on a survey of 1,000 owners of smartphones in the United Kingdom.

The research was published in a report called “’Agile Consumer 2013”. It was conducted by Cheil Worldwide. It also determined that half of all users of smartphones and tablets had shopping in mind when they purchased their mobile devices.

According to Simon Hathaway, the president of shopper marketing and retail operations at Cheil Worldwide, “The smartphone has become a key element of how we shop, and all evidence points to it having been a bumper post-Christmas sales period for m-commerce.” He added that there has been a near doubling in the amount of time that is spent purchasing products and services over smartphones over the last five years.

Hathaway also stated that even when the phone is not being used for direct mcommerce purchases, it is still a part of the buying process as consumers use it to compare, research, and seek the opinions of others. This, he said, is changing the retail experience entirely “as we become smartphone-focused shoppers – or what we’re calling ‘Agile Consumers’.”