The announcement of these new mobile devices was made in Barcelona at the Mobile World Congress.
HTC has now announced that it will be releasing a new version of its HTC One flagship smartphone, in addition to revealing that it will be entering into two brand new categories, which are wearable technology and virtual reality.
The company had been rumored to be developing wearables for the past few years, and now the news is official.
The first wearable technology from HTC will be wrist worn. It is meant to be a fitness tracker that is geared specifically toward serious athletes and not necessarily the average person with a lifestyle that is only slightly more active than being sedentary. These wearables will be called the HTC Grip, and it will be possible to sync them with both Android based smartphones and iOS devices.
The HTC Grip took more time to bring the company into wearable technology than had been anticipated.
The reason, according to officials from the company, was that it did not feel that it had adequate in-house expertise for creating the software, infrastructure, and app for health and fitness wearables. Therefore, it partnered up with Under Armour in January, in order to be able to come up with a line of gadgets that would function with the UA Record fitness mobile app from that company.
While the Grip is the first piece of wearable tech that is being launched by the company, it was also made clear that this would not be the last. It is going to become available to consumers this spring, and it will have a price tag of $199. It will contain a GPS tracker, which is unlike most other fitness tracker devices, but it will make it an appealing option for cyclists and runners who would prefer not to have to bring their smartphones with them when they work out.
This wearable technology is also water resistant, so that it can withstand rain and sweat (and even showering), though the company does not recommend that it be worn while going swimming, when it would actually be submerged in water.
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