The new payments app will be called the SBI Buddy and it is going to be launched by the financial institution.
The State Bank of India (SBI) has now announced that it intends to jump into the rapidly growing mobile wallet category, that already features large players in the country such as Pocket, from ICICI Bank, and PayZapp, from HDFC.
The bank has revealed that it is planning to take part in this market, getting in while it is still very young.
A recent report from UBS and KPMG has shown that the mobile banking using population of India is the youngest in the world. In fact, those using their smartphones for purposes such as checking accounts and for mobile wallet apps are notably younger than the users in Europe and the United States. That report cautioned banks by saying that if they do not establish solid mobile banking strategies, they are at risk of losing their customers, and failing to be able to take advantage of sizeable cross-selling opportunities over the short term, while harming their competitive advantage over the longer term.
The report explained that banks are now taking on strategies that involve mobile wallet and banking apps.
In this way, banks of all sizes are taking on an attitude of “mobile first,” while the larger institutions are working on gathering up technology startups that will give them the ability to keep up with the rapidly changing and evolving industry. The report stated that “Indian customers demonstrate the highest likelihood of changing banks driven by the availability of better mobile banking services.”
It is also important to point out that SBI isn’t the only financial institution that is currently working on developing a mobile banking or payment app to enter into the industry at this point. YES Bank and Axis Bank have also recently revealed that they will be launching their own mobile apps and that these wallets will be available to customers very soon.
The SBI Buddy mobile wallet application will soon become available to current customers of the bank, as well as to certain other subscribers. The bank has already partnered up with a number of merchants, which mean that once an m-banking account has been opened by the consumer through the mobile app, that person will be able to use mobile payments without having to download each merchant’s individual apps.
Denny is a graduate of the California State University of Northridge where he majored in Journalism and American History. Denny writes for Mobile Commerce Press on a part time basis while also working on his own ebook, The Only Mobile Marketer Left Standing. We've been told this title may change at least a hundred times before or even after publishing.