The company has used this opportunity to flaunt its strong reputation for keeping data and files safe.
BlackBerry Ltd. has taken the opportunity presented by the nude celebrity photo hacking controversy to remind people about the outstanding reputation that the company has in terms of mobile security.
As concerns have risen following the theft of highly personal celeb photos from the iCloud, Blackberry saw its chance.
The Canadian handset maker used its own official blog in order to pump its mobile security and to make recommendations for users to follow so that they can help to protect themselves against similar risks. The company used its most recent post to point out a range of different reports that have supported its claims for providing high quality security. These reports came from companies that included everyone from CNN and Time Warner Cable to CNBC and Fox News.
The blog post from BlackBerry provided steps for device users to take to boost their mobile security.
They explained that “As the iCloud hacking story continues to unfold, experts are finding it hard to talk about strong mobile security without bringing the corporate embodiment of it into the discussion.” A previous post provided readers with “five concrete steps for better mobile security.”
At the same time that this company was using the photo hacking scandal as a chance to place itself in a positive light, Apple has been working hard on damage control. Recently Tim Cook revealed that the company already had plans to implement a new security system that will add an additional layer of protection as it will provide users with a notification if any attempts have been made to change their account passwords or to download data to a new device from the iCloud.
Apple has also taken this time to point out that the hackers were able to obtain access to the content because they either guessed the mobile security question to reset the password or they sent phishing emails to which the celebrities fell victim and revealed their login details. The company has stated that this was not a case of the iCloud being compromised.