Paym, a new mobile commerce platform, was recently launched in the United Kingdom and represents one of the most highly anticipated mobile services to be released in the country so far this year. The platform is backed by many of the United Kingdom’s largest financial institutions and this has allowed it to find early success where other, similar mobile commerce platforms have struggled to find traction with consumers. Paym’s ambition is to reach a significant user base by the end of the year in order to solidify its place as a leading platform in the mobile space, and it is already well on its way to achieving this goal.
Commerce platform already boasts of more than 7 million registered users
The service currently boasts of some 500,000 registered users through the nine banks that have partnered with Paym. These banks boast of a large pool of customers that are already making payments through Paym. The platform is specifically designed as a person-to-person payments service and has managed to acquire strong support from consumers as such. The Paym service is integrated into the mobile applications that are associated with its partnered banks and other organizations.
Platform manages to find favor with consumers despite crowded market
The platform has received an overwhelming positive response from consumers in the short time after its release. This has provided the platform with the momentum it needs to compete against other services that exist in the mobile commerce sector. Both PayPal and Google have managed to establish a formidable presence when it comes to mobile payments, but these two companies are far from being considered the default mobile commerce service providers among consumers. Indeed, many people are happy to make use of a wide variety of mobile commerce services, moving from one service to the next as they see fit.
Small firms fight for the attention of consumers
As mobile shopping continues to grow in popularity in the United Kingdom, it is likely that the market will continue to be flooded with new and ambitious mobile services. These services will compete with one another and likely die out due to a lack of exposure. Large organizations, such as PayPal, are able to avoid much of this competition because of their built-in user base, but smaller organizations will have to fight hard for the attention of consumers.
About Stephen: Stephen Vagus is an aggressive and ambitious writer with several years of experience in the field of journalism. Born and raised in California, Stephen has followed his journalistic passion around the world, reporting on breaking events in countries like Japan and Qatar. Stephen has an acute interest in the mobile commerce sector, as well as in marketing and mobile technology.