The social networking giant may be making yet another aggressive move to outdo Twitter.
According to a Wall Street Journal report that is making the circuit of all of the mobile marketing media, sources who have knowledge from their positions close to the issue are stating that Facebook is working on incorporating hashtags into its service.
This type of marker is currently associated with use on Twitter, one of the social network’s main competitors.
The report said that the hashtag markers will be a part of its group conversation designations. The implications that this could have on mobile marketing opportunities are practically countless, as it will help to establish more solid links among people, groups, topics, and other areas.
It has not yet been made clear how or when mobile marketing and hashtags will be implemented.
However, the sources suggested that Facebook hashtags aren’t something that will be introduced immediately, only that this mobile marketing effort has been added to the list for future efforts. This will not be the first time that a Facebook owned company will use the designation technique, but it would be the first time that it would occur on the social network, itself.
For instance, Instagram, a company owned by Facebook, already uses hashtags not as mobile marketing, but as a technique that allows users to organize the images that they have in their accounts.
At the moment, according to the report, Facebook is simply “testing whether to follow Twitter’s lead and allow users to click on a hashtag to pull up all posts about similar topics or events so it can quickly index conversations around trending topics and build those conversations up, giving users more reason to stay logged in and see more ads.”
Mobile marketing has become a top priority for Facebook, which is starting to recover from its disappointing IPO performance through just that ecosystem. The company has made considerable investments into the channel and is now seeing the returns on those efforts. It is believed that this will only continue to be the direction taken by the largest social network in the world.