A new partnership between major corporations in the company could transform the process in Ghana.
A new form of mobile health technology is being prepared to change the very core processes and nature of the way that blood donations are collected in Ghana, in order to considerably improve the current system.
A new partnership has formed between Mpire Info Business System and Vodafone Ghana Foundation.
The result of the partnership has been a new mobile health app called MoJa. The new technology based effort is designed to help to encourage greater voluntary blood donations for therapeutic use in African hospitals as well as throughout the world. The MoJa app has proved itself to be very promising as it incentivizes blood donations by offering free access to qualified medical practitioners through virtual clinics, daily health tips, and even live chats.
This mobile health app is cloud based, making it possible for the National Blood Service to replenish its supplies when needed.
It functions by matching and contacting donors who are interested in helping in times of emergencies when blood supplies are very low and are in desperate need of increases.
There have been aggressive social media and outreach campaigns that have functioned to bring donors in . Those donors are then added to the national database of volunteer donors so that in case a transfusion is needed for that person, a search can be conducted in order to find the necessary information. Then if someone else needs a transfusion and that individual is the same type, then they will be able to be contacted in case they are willing to donate at that time.
Donors who are a part of the MoJa program are also being encouraged to tell their family and friends about the platform and to encourage them to join. They have incentivized that action, as well, by making it possible for them to earn points.
Nana Yaa Ofori-Koree, the Vodafone Ghana Sustainability and Foundation Manager, discussed the MoJa mobile health app and explained that “As a company, we are strong believers in the notion that poverty should not be a barrier to quality healthcare.”