M-commerce settlement from Apple progresses without a blink from investors

Wall Street didn’t appear to be all that affected following the announcement of the ebook settlement.

It has now been reported that Apple has come to an m-commerce settlement when it comes to issues involving accusations of collusion between the company and book publishers in order to fix the prices of ebooks.

When all was said and done, it was announced that Apple had agreed to a settlement of $450 million.

Though it had been expected by some that investors on Wall Street would shudder when they heard about the considerable m-commerce settlement payment that Apple had agreed to make, the reality of it was that they seemed rather unaffected by it. In fact, as a whole, it appears as though those investors have made the group decision to simply look the other way and allow the settlement to occur and be tucked away in the past.

If one was not watching the m-commerce news, it would appear as though nothing had happened.

m-commerce - AppleSome experts in the industry are now predicting that this mobile commerce settlement has held a buy and not sell position, and that the investor reactions could be seen as a confirmation that this could be the strategy to take.

It is clear that investors are taking this opportunity to place their focus on the company’s power for long term earnings instead of falling victim to anxieties that are caused by headlines that appear much more dramatic than they may actually be.

Apple also received a bit of a hand in putting any of the negative news behind it and causing investors to look ahead to a more positive future when they took the opportunity to announce that they had entered into a new partnership with IBM in order to ensure a much more solid entry into the enterprise environment.

When all was said and done, while a settlement of $450 million may sound considerable, when it comes to the size of the m-commerce at Apple and the direction that the company appears to be taking, it does, in fact, appear to be easy to think of the situation as little more than an uncomfortable pimple that will heal up and be entirely forgotten in the future.

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