JD.com and Tencent continue their push into the mobile sector
JD.com, one of the largest online retailers in China, is taking steps to combine its business with Tencent, developer of China’s most used messaging and gaming platforms. Earlier this year, Tencent purchased a 15% stake in JD.com in its ongoing effort to compete with Alibaba. The two companies have been working together to establish a stronger foothold in the mobile commerce market, with Tencent trying to convert its WeChat users into JD.com shoppers and vice versa.
New service will allow retailers to build their own mobile commerce websites and connect with consumers
JD.com has created a new service called PaiPai Weidian that will allow merchants to easily create mobile commerce websites. This will help smaller merchants to better engage the mobile audience, which is comprised of a rapidly growing consumer base that is eager to purchase products online from their smartphones and tablets. The new service will allow these merchants to promote their products on the WeChat platform, which boasts of more than 460 million active monthly users throughout Asia.
Mobile sites help bring in $16.2 million in mobile payments
The service could go a long way in helping JD.com establish a stronger presence in mobile commerce. The company sees a great deal of promise in this sector, as mobile consumers have shown that they are willing to spend large amounts of money online. During China’s Singles Day, which is the retail equivalent of Black Friday in the United States, some $16.2 million in mobile payments were processed through sites built by JD.com’s new service. The service had a test launch in September of this year, during which small retailers were able to test its capabilities.
Mobile commerce continues to explode in China
Mobile commerce is thriving in China. This is largely due to the growing number of people that are gaining access to smartphones and the mobile Internet. Growth is also being powered by companies that are offering mobile shopping and payment services to consumers and retailers alike. Retailers are beginning to take advantage of these services in order to connect with a new generation of consumers.