EA makes a strong move on mobile games
As mobile games become ever more popular, the game industry is beginning to take steps to reach out to consumers with smartphones and tablets. Mobile platforms are beginning to become more important to game developers and publishers, largely because these platforms represent a very lucrative and active market. Electronic Arts, one of the titans of the game industry, has recently begun showing strong interest in mobile games. The company has announced that its Forstbite game engine will soon be optimized for mobile devices.
New engine could help EA establish strong presence in mobile space
EA has announced a new variant of its game engine called Frostbit Go. This game engine is being designed specifically for mobile devices. The company believes that this new mobile-centric engine will give developers a way to excel on mobile platforms. The Frostbite engine has often been praised for its capabilities and is the favored tool of DiCE, the famed developer behind EA’s Battlefied franchise. Making the Frostbite engine available for mobile games may help EA establish a strong presence in the mobile space.
Frostbite Go to focus on mobile performance
Frostbite Go is being developed with performance in mind. EA is eager to ensure that the mobile version of the acclaimed game engine is capable of bringing the experiences that gamers have come to expect across all major platforms. While mobile devices have yet to catch up to the technological performance of consoles, EA believes that the Frostbite Go engine will be a step in the right direction for mobile games, enabling developers to create higher quality titles that will enthrall consumers for extended periods of time.
EA may soon become a dominant force in mobile games
Mobile games are becoming a more important factor for the game industry. Electronic Arts is not the only company making a push into the mobile sector, but it is among the companies that have the resources necessary to quickly establish a commanding presence in this emerging market. Mobile games may help EA reclaim much of the favor that the company has lost among consumers due to recent missteps in business.