The second half of 2015 may see a new device from the handset maker, based on Google’s mobile operating system.
The rumors are flying and reports are coming from every direction, suggesting that BlackBerry smartphones will soon have Android operating systems, despite the fact that at the time that this article was written, the company and its CEO have, so far, not confirmed any of the speculations.
The reports have now indicated that multiple smartphone models will be rolled out this year, using Android.
Though officially unconfirmed, virtually every sign is now indicating that BlackBerry smartphones will soon be produced based on the Android operating system. The company has even gone to the extent of purchasing two domain names “AndroidSecured.com” and “AndroidSecured.net”, which have to do with a statement that CEO John Chen had previously made on the subject. When asked if his company would be making mobile devices based on Android, his reply was that it would happen only if Google’s mobile operating system could be made to be far more secure.
BlackBerry smartphones operating on Android would still maintain some of the company’s own software functions.
Even though it would have a different operating system, there would still be signs of the BlackBerry OS in terms of the software functions as well as the applications services, for example: BBM, BES12, and BlackBerry Blend. This according to a number of sources that have been reported by the media, but who have remained unnamed. They are, supposedly, from Foxconn, the manufacturer of the devices.
In order to boost the hardware’s competitive edge, BlackBerry has also broadened its hardware partnerships in order to include Wistron and Compal Electronics, in addition to the partner that it already has, Foxconn.
Many analysts in the industry feel that if Blackberry smartphones are rolled out with Android, it is very unlikely that the company will face losses as a result. The company does still maintain a strong brand image in a range of different markets. Moreover, its reputation in terms of security – particularly from its enterprise side – is essentially unparalleled. However, it is more than evident that changes need to be made in order to boost the value of the hardware business unit at BlackBerry, and to many, it feels as though this could be the move that would make that difference.
Denny is a graduate of the California State University of Northridge where he majored in Journalism and American History. Denny writes for Mobile Commerce Press on a part time basis while also working on his own ebook, The Only Mobile Marketer Left Standing. We've been told this title may change at least a hundred times before or even after publishing.