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Bing takes on augmented reality

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Augmented RealityBing working on developing new augmented reality platforms

Microsoft’s search division Bing has been hard at work developing an augmented reality platform and applications that could gain traction with consumers. Microsoft has been showing a great deal of support in augmented reality recently. The company has plans to incorporate the technology into its next generation gaming platform, tentatively dubbed the Xbox 720. Bing is another sector in which Microsoft is looking to flex its developing augmented reality muscles.

AR team aims to develop new technologies

Bing has established an augmented reality team, which has been tasked with building a platform that acts as a place for users to find information in a natural way. The augmented reality team is working on camera tracking, visual and audio recognition, optical character tracking, translation, and vision-based technologies. These technologies will be used in mobile applications as well as the basic structure of the Bing search engine and its various services, such as Bing Maps.

Google may finally see some competition in the search space

Though Google continues to dominate the online search engine space, Bing is becoming a more popular platform. If augmented reality can be successful introduced, Google may have its first real competitor in the search sector. Bing is basing its augmented reality efforts around “naturalism,” that is, Bing aims to present its augmented reality services in a way that seem wholly natural to consumers. The user interface of the applications and platforms Bing is working on will be intuitive to consumers, no matter what their experience with augmented reality may be.

Companies have yet to show they can deliver with augmented reality

Bing’s augmented reality endeavors may find significant success if its applications and new augmented reality platform can appeal to consumers. Many consumers have already shown interest in the technology because of its dynamic nature, but there are few augmented reality platforms available from major companies like Microsoft and Google. Whether these companies can successfully develop platforms that can attract and keep consumers engaged has yet to be seen.

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