Author: Julie Campbell

QR codes half the diameter of a hair help combat fraud

| December 20, 2012

Helpful QR CodesTiny, microscopic particles make up invisible labels to track and prevent counterfeit products.

The spotlight has been on QR codes in terms of extreme sizes lately, as records are being broken both on the large and small ends of the scale.

Microscopic barcodes are being used as labels to protect against and track counterfeit goods.

The tiny labels are called microtaggants, and they cannot be seen by the naked eye. They are particles which are used for identification on a microscopic level, so that counterfeit goods can either be prevented or tracked. Though there are many different methods that have been used for this process, it now involves the use of QR codes that are small enough to fit in an area as wide as 80 microns – which is about half a human hair’s diameter.

These QR codes may be small, but they were not able to break the current size record.

Though these QR codes on microtaggants may be exceptionally tiny, and are among the smallest in the world, they have not broken the current record. Instead, Trinity College scientists in Dublin, Ireland were able to achieve that goal earlier this year.

Mircrotaggants, which are the labels that hold the tiny QR codes, are a Microtrace LLC registered trademark. This company specializes in technology to battle counterfeiting on a microscopic level. Using the quick response barcodes is only the latest among many innovations that the company has introduced.

QR codes are seen as beneficial for this purpose because they are capable of holding a great deal more information than other types of these microscopic labels. The barcode can be scanned so that this additional data can be provided.

This anti-counterfeiting development with microscopic QR codes were the result of the work of Korean University professors named S. Kwon and W. Park. They and their teams formed these particle based barcodes which were described in their recently published paper that outlined the process. The most recent edition of the journal Advanced Materials (volume 24) included the report, called “Lithographically Encoded Polymer Microtaggant Using High-Capacity and Error-Correctable QR Code for Anti-Counterfeiting of Drugs”, which received added recognition through a cover image.

Mobile payments industry takes massive hit with VeriFone withdrawal

| December 19, 2012

Verifone mobile paymentsThe marketplace is rocked by the shocking news that a major player has dropped out.

The CEO of VeriFone, Doug Bergeron, has stunned the direct-to-micromerchant mobile payments world with the announcement that it is stepping out of that marketplace following unprofitable results from its Sail service.

The point-of sale provider’s mcommerce news came as a surprise to the majority of the industry.

As VeriFone had dedicated a great deal of last year and much of this year on the promotion of the growth of mobile payments services, the decision that the company has now made to remove itself from that direct-to-micromerchant space has caused many heads to spin. The announcement was made during the most recent quarterly conference call.

The CEO released the mobile payments news that the company is stepping down.

During the call, Bergeron stated that Sail, its own mobile payments service, has been unprofitable. This program had been giving small businesses the ability to use smartphones and tablets to accept transactions through debit and credit cards. He said that “Customer acquisition costs, either through search engines or TV advertising, cannot and will never justify the razor thin margins produced by merchants with infrequent volumes and extremely high attrition.”

The NFC technology community has also been left blinking in surprise, as it had been looking toward that company to propel forward its adoption, particularly after the iPhone 5 was released without its capabilities.

Bergeron described the mobile payments program at VeriFone as a failure and is now causing many of the other players in the industry to take a second look at their own potential for profitability. This is particularly the case after the CEO questioned the ability of the environment to be profitable at all. The company has announced that all of its assets from that space will now be sold off.

He explained that he felt it is possible to see similar thoughts among the competition as their businesses models are shifted toward wallets services. It is his belief that the only mobile payments players who will be able to survive “this fundamentally challenging business model” will be those who are capable of offering micro merchants other services, as well.