Category: Augmented Reality Technology

Reports are indicating that the iPhone maker is looking to broaden its wearable technology offerings.

A recent report from Bloomberg has pointed to a serious possibility for Apple augmented reality glasses in the future. This is an area where several companies have attempted to make headway in the past, but where none have managed to reach mainstream success.

Primary among those efforts was Google Glass, which is no longer being sold.

Bloomberg cited unnamed sources who are “familiar with the matter” who asked to remain anonymous. That said, they also pointed out that the Apple augmented reality glasses remain in a phase closer to the exploration level. It doesn’t appear as though these devices are anywhere near being ready for the company to sell.

The concept would be a pair of AR glasses that would wirelessly connect to an iPhone. This would allow a wearer to see the device screen displayed in front of his or her field of view. This may be displayed in augmented reality, in standard format or it could take another direction altogether.

Apple augmented reality glasses have been a topic discussed between the company and possible suppliers.

The sources for the report also stated that Apple has placed orders for limited batches of near-eye displays from one of its suppliers. They claimed that the purpose for those displays was for testing. That said, they also underscored the fact that the iPhone maker has not ordered nearly enough parts to suggest that they have any intention to launch mass production at any time soon.

If Apple decides that it would like to move forward with wearable technology glasses, one source says the earliest unveiling would be in 2018.

It’s important to remember that the company is known for testing broad spectrums of technology. While it may move forward with some, it will completely recreate others before launch or may decide to pause them or drop them altogether.

Just because there are Apple augmented reality glasses being tested, it doesn’t necessarily mean that it will be added to the company’s product lineup. As is the tradition of the company, spokespeople declined to comment on unannounced projects or upcoming products.

The modeling clay may be one of the most low-tech toys ever created, but it now offers some high-tech fun.

A new augmented reality app has been launched to bring Play-Doh works of art to life. The majority of us have played with this modeling compound at some point in our lives. That said, the number of kids who are spending time with this type of toy is starting to shrink.

Kids are more likely to look to tablets and mobile devices for fun than they are to modeling clay.

In response, Hasbro has introduced a new augmented reality app. The purpose is to remind kids of all ages about how fun it is to be creative. The new Touch app is now available for iPhones and iPads. Kids and adults alike can use it to scan their Play-Doh creations. Once, scanned, they are brought into a virtual world where they are animated. This may seem rather gimmicky, but the response from both children and grown-ups has been a very positive one. People just seem to love it.

The augmented reality app is both immersive and entertaining, encouraging people to be creative.

In this way, the sixty-year-old brand is giving itself the opportunity to become more relevant among children who are accustomed to seeing a digital version of their playtime. This mobile app can be used for free with any Play-Doh product the kids already have. That said, there is also an enhanced opportunity to play.

With the Shape to Live Studio set, kids have considerably more features available. The set retails at about $40 and comes with seven cans of Play-Doh, character and action stampers, cutters and a white scanning surface. It provides a notably larger environment as well as a larger number of characters for interaction. Overall, it can make the mobile game more fun.

The augmented reality app launches with a digital world that is essentially empty. That said, once a Play-Doh creation is scanned, it is brought into the application through the device camera. The scanning takes around 10 seconds to complete including the aligning of the image and the image processing. Inadequate lighting slows down the process, which must be completed on a white surface.