Pangea Mobile has now thrown itself into the race to change the direction of gaming app flow.
The current trend among mobile games companies has been to bring the offerings from the Western world to China, but a rising number of businesses is now attempting to direct Chinese games to the West, as well.
Pangea Mobile, based in San Francisco, is the latest to create its own strategy to take part in this effort.
The company has broadened its efforts beyond the development of game apps, in order to be able to offer services that will make it possible to allow mobile game developers in China to be able to offer their titles to smartphone and tablet users in the Western world. In this effort, it has now brought together a team of veteran game developers who will be offering analytics tools, localization services, and cross promotion features.
Mobile games are released at an astounding rate in China, and the company is hoping to take advantage of that.
Pangea Mobile has pointed out that China sees the release of 300 new games on a monthly basis. If those mobile apps could be successful in the West, then it would be of great benefit to those developers. The company also claims that its meticulously selected team has a thorough understanding of the challenges faced by Chinese developers who have attempted to step into the heavy competition in the Western market, particularly in the United States.
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Ray Cheng, the Pangea Mobile CEO, stated that the company knows the various types of challenge that can be faced in terms of social media mechanisms, monetization as a whole, and retention, as well as the requirement for localization at a high quality level. Where China presents another range of potential competition problems, Cheng feels that the American game app marketplace is healthier and has a greater focus on quality and enjoyment of playing instead of just being able to win.
Cheng explained that when it comes to mobile games, “We are a true gateway to the West.” He added that “We are the only company that provides Chinese game developers and publishers one-stop-shop services with analytics tools to make their games successful in the Western market.”