Mobile industry is experiencing evolution with the help of companies like Alibaba
China’s mobile industry is beginning to evolve, largely due to Alibaba users that have become very interested in the concept of mobile commerce. Consumers throughout the country are moving away from traditional computers, favoring their mobile devices when it comes to shopping, researching, and purchasing products they are interested in. Alibaba has been known to take advantage of emerging market trends in order to find success and this is why the company has become heavily involved in the mobile commerce space.
Report highlights the growth of mobile commerce in China
A recent report from eMarketer showed that mobile commerce in China is growing, and Alibaba is playing a major role in this growth. The company has invested quite heavily in the mobile space, looking to encourage consumers to use their mobile devices to purchase products online and in physical stores. As such, Alibaba customers have become more heavily involved in mobile commerce. They have also been exposing new people to the concept of mobile commerce by showing them how easy it is to shop online with a smartphone or tablet.
Alipay drives the growth of China’s mobile commerce market
One of the driving factors of Alibaba’s continued success in the mobile commerce space is its Alipay platform. The platform is the most well known mobile payments service in China, with millions of people using the service to pay for products both online and off. Alipay has also fostered excitement among consumers regarding new retail trends. More retailers are beginning to focus on the mobile space, which means that they are showing more support for mobile payments being made through services like Alipay.
Companies are growing more mobile-centric
As consumers become more interested in mobile commerce, China’s mobile industry is expected to experience a significant shift. More companies are expected to become more mobile-centric in order to meet the needs of consumers. This trend is already being seen in the retail industry, where several companies have embraced mobile commerce as a way to effectively engage a new generation of consumers with smartphones.