ABI Research releases new report concerning growth of NFC-based mobile payments
NFC-based mobile payments are expected to see a massive boom in the coming years, according to a new report from ABI Research. Mobile commerce has been growing in popularity with consumers, leading many to believe that mobile payments are far more convenient than traditional forms of commerce. Consumers are gaining access to a growing variety of NFC-enabled mobile devices, which is boosting their exposure to mobile commerce. ABI Research predicts that this exposure will drive growth behind the burgeoning industry.
According to the firm’s report, the total value of NFC-based mobile payments will reach $100 billion by 2016. This prediction accounts for the swelling tide of criticism that has been directed at NFC technology recently. Critics of the technology claim that it is not safe enough for mobile commerce, with others suggesting that it is simply not capable of handling the needs of consumers. While some of these concerns have slowed the progress of the mobile commerce industry, which is heavily based on NFC technology, ABI Research expects that the industry will continue to grow well into the future.
Predictions may be derailed by new technologies and platforms
The report shows that NFC-based mobile payments are currently valued at $4 billion for this year. ABI Research estimates that this will blossom to $191 billion by the end of 2017. After this point, mobile commerce may see its progress and expansion slow somewhat, but continue to grow nonetheless. It is possible for this prediction to be derailed due to the emergence of a new technology or mobile payment platform that does not use NFC technology, a prospect that is becoming more possible with every passing day.
More companies beginning to look for alternative to NFC technology
Because of the problems associated with NFC technology, companies that are interested in mobile commerce, such as PayPal and Apple, are developing their own platforms for mobile payments. These companies are forgoing the use of NFC technology to allow consumers to make payments with mobile devices in a different way. If these technologies manage to capture the interest of consumers at large, the growth of NFC-based mobile payments may turn out very different than what ABI Research predicts.
Denny is a graduate of the California State University of Northridge where he majored in Journalism and American History. Denny writes for Mobile Commerce Press on a part time basis while also working on his own ebook, The Only Mobile Marketer Left Standing. We've been told this title may change at least a hundred times before or even after publishing.