Tag: wearables

Health and activity trackers have easily led the fitness tech category and this is expected to continue next year.

The American College of Sports Medicine (ACSM) has released its fitness trend forecast for 2017 and has placed wearable technology devices at the top. Consumers are owning and using these devices to a rapidly growing degree, says the “Worldwide Survey of Fitness Trends for 2017.”

The report was published in the Health & Fitness Journal from the American College of Sports Medicine.

These wearable technology devices are making it possible for people to track their steps, activity intensity, calories burned and other fitness metrics. FACSM survey lead author and College of Education & Human Development dean at Georgia State University in Atlanta, Walter R. Thompson, PhD, explained “The health data collected by wearable technology can be used to inform the user about their current fitness level and help them make healthier lifestyle choices.”

The survey has placed wearable technology devices at the top of its eleventh annual survey results.

The survey involves the participation of over 1,800 health and fitness professionals from around the world. Many of those pros are ACSM certified. It is used to provide insight within a spectrum of fitness fields. The participants in the survey were allowed to choose from 42 possible fitness trends. Among the results, the top 20 were ranked and shared within the ACSM outcomes publication.

Among the leading trends from that top 20 list are the following:

1. Wearable tech – this trend included smartwatches, fitness and health trackers, GPS tracking devices and heart rate monitors.
2. Body Weight Training – this is a technique that is considered highly effective and affordable as it requires very little equipment.
3. High-Intensity Interval Training (HIIT) – this involves peppering a workout with intense, brief explosions of physical activity followed by a moment of recovery before returning to the intensity again.
4. Fitness Professionals with Education and Experience – a greater focus is being placed on certification, education and experience in fitness among experts than simply seeking big promises or having some kind of celebrity.
5. Strength training – cardio may be the top calorie burner, but strength training is gaining emphasis for its metabolism boosting and spectrum of additional health and fitness benefits.

Still, among all these broad and widespread trends, wearable technology devices clearly lead the way among consumers and pros alike.

There are now tons of options on the market and despite tech company hopes, they’re not taking off.

As the holiday shopping season truly got underway last year, many companies predicted the launch of powerful wearable technology trends. Firms were unveiling devices left, right and center to ensure they had the chance to become the next big thing.

That time brought the entrance of the Apple Watch and Samsung Gear S2, major wearable tech players.

Lenovo, LG and Huawei all stepped in with Google to use Android Wear on their offerings. Each company wanted to add their own device to the wearable technology trends. However, a year later and well into the next holiday shopping season, it’s clear that consumers aren’t impressed. At least, they’re not as impressed as tech firms thought they would be. They’re certainly not ready to pay the hefty price tags for the devices.

Many in the industry feel that wearable technology trends won’t pick up until smartwatches become more convincing.

According to IDC senior research analyst Jitesh Ubrani, wearable technology companies have yet to give consumers a reason to want to buy. “A lot of what these devices can do, they’re essentially just mimicking the phone.”

As most people already have other mobile devices and certainly have a smartphone, there is little motivation to buy a smartwatch. Currently, people bring their smartphones everywhere they go. As the mobile devices are nearly always in a hand or a pocket, they are not considered inconvenient to use. Therefore, asking people to drop another few hundred dollars after already having spent several hundred on the phone seems too much for many consumers.

These unfortunate wearable technology trends have not been without their casualties. Pebble, for example, announced last week that they were shutting down. That company had been among the first smartwatch companies. It had a loyal following and was able to hold its own against the competition for quite some time. Now, faced with the Apple Watch and offerings from many other giants, even Pebble will be dissolving and selling its software to Fitbit; the leader of the fitness tracker scene.