Tag: use of QR codes

Hipcricket chosen for new mobile marketing campaign

| October 25, 2012

 SouthStart Communities selects Hipcricket for mobile marketing initiative

Hipcricket, the mobile marketing subsidiary of Augme Technologies, has been selected by SouthStar Communities, a real estate development company serving Texas and North Carolina, for a new marketing campaign. The realtor will be tapping into Hipcricket’s AD LIFE platform, which will allow it to develop mobile websites and make use of QR codes for various advertising purposes. QR codes have long been a powerful marketing tool amongst U.S. realtors. Indeed, the real estate industry played a major role in bringing the codes to the U.S. and helped make them popular.

Hipcricket platform to be used to build mobile sites and manage QR codes

SouthStar Communities has taken note of a significant increase in website traffic coming from mobile devices, suggesting that more consumers are becoming reliant on their mobile devices when shopping for new homes. In order to tap into this market, the realtor is looking to make use of Hipcricket’s services to help build websites that are optimized for viewing on mobile devices. QR codes will be used in various print advertisements and on signage for new homes.Mobile Marketing Commerce News

QR codes may help realtor reach out to consumers

When consumers find these QR codes and scan them with their mobile device, they will be able to find information concerning a particular home or be granted the ability to browse SouthStar Communities’ extensive property database. In both cases, consumers will be directed to a mobile website where they can find the information that they want. Hipcricket will provide the resources that the realtor needs to make this campaign a reality and will also provide the company with a way to track the performance of its QR codes and other mobile marketing initiatives.

QR codes continue to hold favor with real estate industry

QR codes are among the most popular mobile marketing tools available today. The real estate industry is well versed in the use of the codes, having been one of the first industry’s in the U.S. to make extensive use of them. The codes have served the industry well, proving popular amongst consumers and providing realtors with a way to stay engaged with potential home buyers no matter where they may be.

Yihaodian uses augmented reality to open new virtual stores

| October 19, 2012

Yihaodian virtual stores

Yihaodian aims to open 1,000 virtual supermarkets throughout China

Yihaodian, a Chinese e-commerce company, has announced the opening of 1,000 virtual stores throughout China. These supermakers will inhabit empty spaces within cities, but will not have any physical products stored within. Yihaodian will make use of augmented reality in order to accomplish this task, enabling consumers to access a massive, interactive database of goods. Once completed, this will be the largest virtual shopping network of its kind in the world and could help spark similar initiatives in other countries.

Company hopes to exploit rampant popularity of augmented reality

Yihaodian is not the first company to attempt to establish a virtual marketplace in the real world. Others have made use of QR codes or NFC tags to accomplish this task in the past, but have been met with only modest and short-lived success. Yihaodian hopes to exploit the rampant popularity of augmented reality as a way to provide consumers with high quality service and ensure that the virtual supermarkets get the attention they need to become a success.

Unlimited Yihaodian stores to be stocked with digital goods

The supermarkets will be called Unlimited Yihaodian. The virtual stores will be located in 1,200 square meter rooms that will have a digital stock of over 1,000 items. Consumers will be able to see these products using a smart phone equipped with an augmented reality application. Purchases can be made using Yihaodian’s e-commerce platform, enabling consumers to skip long lines and get what they want in an efficient manner. Like other virtual stores, consumers will receive their products in the mail after purchase, usually the following day.

Yihaodian may succeed where others have failed

Yihaodian had attempted to bring virtual stores into the mainstream using QR codes. This endeavor proved informative, but largely fruitless. The United Kingdom’s Tesco had also launched a similar initiative in South Korea, where consumers were able to make use of QR codes to purchase products. This too was short-lived, with Tesco quickly taking down the virtual storefront and pursuing other avenues of e-commerce.