Tag: uk mobile games

Metro embraces mobile games

| May 26, 2013

UK’s Metro sets sights on mobile games

There can be no doubt that mobile games have become a very prominent part of the game industry as a whole. These games have come to represent a very lucrative market, encouraging game developers from all over the world to enter into the mobile space. While the game industry has been growing more engrossed in the mobile world, other industries are also beginning to show strong interest in mobile games. Such is the case with Metro, one of the United Kingdom’s most popular newspapers.

Company has high hopes for the mobile sector

Metro has long been in the business of news and print. Like others in its industry, Metro has faced several challenges in the wake of the advent of mobile technology. The company has managed to remain somewhat relevant with consumers through the clever use of technology and by appealing to a younger generation of consumers. Metro has taken note of the astounding prospects that exist in the realm of mobile games and has decided to jump into the deep end of this sector by launching its own mobile gaming platform.

Metro Play to serve as platform for mobile gamesMetro - UK Mobile Games

Metro Play is the name of this platform and it is meant to provide a new level of engagement to Metro’s current audience. The platform will support a vast array of mobile games that can all be access through a smartphone or tablet. Metro has invested more than $2 million into this venture and believes that mobile games can be a very lucrative way to engage a growing population of consumers that is heavily reliant on mobile technology.

Metro aims to be ideal hub for mobile consumers

The new platform is part of an overarching campaign from Metro that places mobile technology as a top priority. Metro continues to see consumers becoming more mobile-centric and aims to position itself as an ideal source for news and entertainment among consumers that favor their mobile devices over all other media platforms. Metro Play is expected to help Metro appeal to those interested in mobile games, an audience that has already proven itself to be very accommodating to businesses catering to their interests.

Mobile games causing distraction for workers in the UK

| April 25, 2013

UK Mobile Games Workplace DistractionUK workers are being distracted by mobile games

Mobile games are exceedingly popular with a wide range of people all over the world. These games may be so popular, in fact, that they are causing many people to miss work, or at least serving as a significant distraction. In the United Kingdom, the distraction that mobile games represent could be having a significant impact on the economy. A recent survey from FortuneFrenzy highlights the dubious side of the popularity of mobile games and how they are influencing consumers to avoid working.

Survey shows that majority of workers spend their time playing mobile games

According to the survey from FortuneFrenzy, approximately 53% of UK workers spend a significant part of their day on mobile games. The survey suggests that this is costing the economy as much as $400 million every year due to lost productivity. Approximately 57% of respondents to the survey note that they check their mobile devices at least once every 10 minutes, which itself cuts into productivity in a minor way. The survey shows that workers typically spend at least one hour on mobile games while working each day.

Growing popularity of mobile technology changes the work environment

A similar survey conducted by YouGov in 2005 found that 80% of workers throughout the UK considered it unacceptable to send or receive text messages in the workplace. Today, mobile technology plays a bigger role in people’s lives than it did in 2005. More people have access to smartphones and tablets than were available in 2005 and mobile games have become a major craze among consumers that are, in some cases, starved for entertainment.

Mobile games prove addicting for many

Mobile games have for some time now been designed to be as addicting as popular. This has helped enthrall and is a favorable practice in the game industry due to the fact that engagement is directly linked to revenue. The longer a person is engaged in any particular mobile game, the more exposed they are to advertisements and the more likely they are to make in-game purchases.