Tag: uk mobile commerce

Mobile commerce sees promising growth in the UK

Report highlights growth of UK mobile commerce

A new report from Capgemini, a business consultancy firm, and IMRG, an online retail association based in the United Kingdom, show that mobile sales in the UK grew by 133% year on year in August. The report shows that mobile sales reached more than $1.8 billion in this time, representing major growth in the field of mobile commerce. In the United Kingdom, more consumers are opting to shop and make purchases using their smartphones and tablets as more comprehensive mobile commerce services become available.

Online sales grow 18% in August

In general, online sales in the United Kingdom grew by 18% in August of this year, reaching over $7 billion. Consumers appear to prefer traditional forms of online shopping, such as buying products from home using their computers, but a growing number of people are showing interest in mobile commerce. Smartphone and tablet adoption is on the rise, which is one of the factors contributing to the growth of mobile commerce. Another factor has to do with the increased focus that retailers are putting on mobile consumers.

Mobile Commerce on rise in UKRetailers seek to engage mobile consumers

Many UK retailers have been making major revisions to their websites to be more accommodating to mobile users. These retailers are attempting to optimize the mobile shopping experience, encouraging consumers to make purchases using their mobile device. A good experience with mobile commerce is likely to ensure consumers continue making mobile purchases. In the past, poor mobile commerce experiences have kept consumers away from mobile shopping on certain platforms.

Security fears seem to be mitigated

Consumers in the UK appear to be growing more confident in the security associated with mobile commerce as well. Security has long been one of the most challenging issues of the mobile commerce sector. Consumers often express concerns regarding the safety of their financial information, but retailers and mobile commerce firms appear to be providing higher levels of security to allay any sense of fear that consumers may have.

CloudZync launches new mobile commerce wallet in the UK

Mobile commerce service launched by CloudZync

CloudZync, a mobile commerce startup based in the United Kingdom, has announced the launch of a new mobile wallet application. CloudZync’s wallet is the latest to come to the UK mobile wallet scene and will face significant competition from the myriad wallets that exist therein. The company currently has some 280 merchants signed up to support its mobile wallet. These merchants have expressed strong interest in mobile commerce and its growing popularity among consumers.

CloudZync wallet supported by 280 merchants

The mobile wallet is currently available for iOS and Windows devices. CloudZync has plans to release the wallet to the Android platform at a later date. The wallet can be linked to an existing bank account and can store funds digitally. Users will be able to make payments through the mobile wallet and these payments will be supported by the 280 merchants that have signed up to support CloudZync’s mobile commerce services. The wallet does have an interesting security feature that makes use of QR codes.

QR codes used to provide added layer of security

 

QR codes are not typically considered to be a mobile security tool, but the codes do have some ability to verify the identity of consumers and prevent malicious mobile commerce activities. When a consumer makes use of the CloudZync wallet to make a payment, a unique QR code is generated. This code can then be scanned by merchants in order to verify a customer’s identity. The wallet will also store various rewards from loyalty programs, allowing consumers efficient access to these rewards.

Mobile commerce continues to grow in the UK

Mobile commerce has established a foothold in the United Kingdom, but no mobile wallet platform has yet established a lead over any other. The market is currently inundated with these platforms, each seeking to offer some comprehensive mobile commerce service to consumers. The expansive availability of these mobile wallets has given consumers the opportunity to move from platform to platform without being restricted to a single wallet.