Tag: uk m-commerce

Mobile shopping is on the rise throughout the United Kingdom

Cheil Worldwide has released the results of a recent survey concerning the growth of mobile commerce in the United Kingdom. Consumers in the UK have been growing increasingly mobile as they begin to rely more heavily on their smartphones and tablets. As such, they have begun using these devices to shop more frequently. Mobile commerce allows consumers to shop online from a mobile device wherever they are and this concept has become quite attractive to many people in the United Kingdom.

Mobile devices are becoming strong shopping tools for consumers

According to the survey, the mobile commerce market has grown by 63% over the past five years. The majority of this growth was seen over the past two years, driven heavily by the results that retailers had seen during the holiday seasons of 2012 and 2013. The survey shows that approximately 55% of shoppers claimed to have used a mobile device in store, with 54% of these shoppers using their devices to compare prices of products online. Many mobile shoppers also use their devices to research products being offered by multiple retailers.

Many people purchase their mobile devices with shopping in mind

The survey suggests that mobile devices have become one of the most favored shopping tools among consumers. The survey shows that 50% of consumers had shopping in mind when they purchased their mobile devices. These devices are not only being used to research products and compare prices, of course, as many consumers have used their smartphones and tablets to outright purchase the products they are interested in. In the United Kingdom, mobile payments are becoming much more common.

Mobile spending is on the rise

The amount of money people are spending through their mobile devices has more than doubled over the past five years. Consumers appear to favor mobile commerce because of its convenience. Shopping on a mobile device allows them to avoid lines at checkout and the chaos that is often associated with physical stores. During the holiday season, mobile shopping becomes much more common as consumers look to avoid crowds at large stores.

The day after Christmas, has shown to be very important to shopping in the United Kingdom, yet again.

Boxing Day, the day that follows Christmas, has long been a very important shopping day for finding great discounts and sales, and IBM has revealed that this tradition continued, but this year it was breaking records in UK mobile commerce.

The IBM Digital Analytics Benchmark showed that sales skyrocketed compared to 2012.

Among the findings from IBM in its Digital Analytics Benchmark was that a great deal of the Boxing Day shopping on retail websites came from UK mobile commerce locations. This suggests that smartphones and tablets are rapidly becoming one of the preferred methods of browsing and comparison shopping for British consumers. In fact, smartphones were found to be the most popular device for browsing for products and sales.

Though online shopping is still dominated by PCs, UK mobile commerce is rapidly growing.

While smartphones were preferred for browsing, among mobile devices, it was tablets that played the most important role for sales, themselves. That said, consumers still preferred to look around on those gadgets but make their actual purchases either on their laptops and desktops, or in person within the shops, themselves.

IBM’s data showed that on December 26, there was an increase in online sales by 40.4 percent when compared to the same date in 2012. Of all online traffic, smartphones and tablets represented 58 percent, that day, which was a massive 42 percent increase over the year before. The sales that were actually completed over those devices experienced a growth rate of 63 percent year over year. Among the total of online sales on that day, they represented over 45 percent in the United Kingdom.

The average order value that was placed on smartphones was £78.06, whereas the average order value for purchases made over tablets was slightly higher at £83.55. This indicates that people may be more comfortable spending slightly more when using devices with larger screens. When it came to actual online traffic overall smartphones represented just slightly more than tablets at 29.9 percent as opposed to 28 percent, respectively.