Tag: uk christmas mobile shopping

Forget Black Friday because in the United Kingdom shoppers buy the most on Christmas Day.

Some fascinating festive shopping insight is coming from the United Kingdom, as data has shown that UK mobile commerce spikes higher on Christmas Day than any other day of the year. Criteo recently released the results of a recent study. The festive trends analysis showed Christmas itself was the top shopping day for smartphone users.

This study took into account the volume of shopping on all days throughout the holiday season.

This holiday shopping study included Black Friday. What Criteo found was that on Christmas Day, 62 percent of online purchases are made over smartphones. This effectively makes that holiday itself the busiest UK mobile commerce day. There have been a number of theories to explain this trend.

Primarily, researchers believe that mobile shoppers look around online to find sales on gifts they wanted but didn’t receive. If Santa didn’t bring it, they’re determined to find it for themselves. Moreover, as the brick-and-mortar shops are closed that day, their only option is to go online. Criteo reported that 53 percent of Christmas Day shoppers are looking for items for themselves over their smartphones.

UK mobile commerce has already been showing a heavier trend than in the United States.

Previous studies have indicated that people in the United Kingdom are more likely to complete a purchase over mobile commerce than their American counterparts. This only increases the tendency to use the device that is already in their hands in order to make a purchase. On the other side of the ocean, many Americans still prefer to use their laptops.

In the UK, only 28 percent of online shoppers are making their purchases over a desktop. That figure is quite different in the United States.

The Criteo study showed that while the largest day for sales volume is Black Friday (246%), Christmas Day leads in a different area. Two out of every three transactions completed online are done over smartphones. While the actual total number of purchases may not be as high on Christmas as it is on Black Friday, the percentage of UK mobile commerce purchases is notably higher that day when compared to desktop.

Deloitte forecasts major success for mobile commerce during Christmas season

Though the Thanksgiving shopping weekend is over, the retail industry still has Christmas to look forward to. Thanksgiving proved to be a wondrous time for mobile commerce, showing just how willing consumers are to make purchases from their mobile devices. In the United Kingdom, Christmas may see similar results in mobile commerce that the retail industry had seen in the U.S. during the Thanksgiving weekend. New research from Deloitte suggests that mobile commerce is poised to hold significant influence over UK consumers.

Mobile devices will influence some $5 billion in transactions

According to research from Deloitte, approximately 10% of all in-store sales will be influenced by smart phones and tablets in December. While 10% may not seem like a large figure, the research suggests that mobile devices will serve as the decision maker for some $5 billion in transactions during the entire month. The research shows just how important mobile devices are becoming for consumers and how these consumers are beginning to put more interest into mobile commerce.

Consumers to rely on mobile devices for research and shopping

Though the research shows that mobile commerce will play a big role with UK consumers, Deloitte notes that mobile devices will not necessarily be used to actually purchase products. More consumers are likely to use their mobile device for shopping and research purchases, with a relatively small number of people actually making physical purchases with their device. Mobile commerce is multi-faceted, however, and accounts for online sales and not only those made through physical stores. Deloitte research predicts that online retail is expected to spike by 17% during the Christmas season.

Mobile commerce gaining more attention from retail industry

Mobile commerce is quickly grabbing the attention of the retail industry in an aggressive way. Mobile commerce had a powerful showing during the Thanksgiving weekend, showing just how capable e-commerce and m-commerce platforms can be in engaging consumers. Deloitte expects similar results in the UK during the Christmas season as consumers continue their holiday shopping.