Tag: twitter

Pinterest enters the mobile commerce space

| June 25, 2015

Pinterest is moving forward with its buyable pins feature

Pinterest is one of the latest social companies to become involved in the mobile commerce space. The company recently announced its buyable pins, a feature through which users can purchase products that they see on the social site. Pins, or pictures, will serve as a way to expose users to new products, giving them an opportunity to purchase what they see on their mobile devices through the Pinterest application.

Company will be working with Stripe to make mobile purchases possible over its platform

The social media company will be working with Stripe in order to handle the mobile payments made through its new feature. The idea behind the new feature is to make purchases on a mobile device quick and convenient for users. Buyable pins will show on all featured content on Pinterest, including search and recommendations. For example, if users see a picture of a jacket, they would also be provided with a link to purchase this jacket, with purchases being handled through the Pinterest platform. Users will also be able to compare products and prices.

Social commerce is becoming a focus for companies that want to engage mobile consumers more effectively

Mobile Commerce - Pinterest AppMobile commerce has become an important focus for many social media companies. These companies have taken note of the rise of mobile technology and the role that smartphones and tablets are playing in the daily lives of consumers. These companies are beginning to expand upon a concept called social commerce, which involves the purchasing of products over social media networks, such as Facebook and Twitter. These networks have already launched their own purchasing features, providing Pinterest with competition.

Social commerce can be very beneficial for retailers

Social commerce is growing quickly and consumers have become more interested in purchasing products online with their mobile devices. Social networks represent a powerful way for retailers to gain exposure for their products and these networks can provide retailers with access to a very active and enthusiastic user base that has become interested in mobile commerce.

Mobile payments firm launches new service for businesses

| March 27, 2015

Square has launched a new service that aims to help businesses connect with mobile consumers

Square, a prominent mobile payments firm operating in North America, has announced the launch of a new service, called Square Cash, for businesses in the United States. Square had been the most prominent mobile payments firm in the country for a time before the market became crowded with competitors. As large companies like PayPal and Apple have become more involved in the mobile commerce space, Square has had to find new ways to compete and attract the support and attention of mobile consumers.

Square Cash could be a boon for businesses

Square Cash is designed to deposit payments directly into a business’ bank account, rather than placing these funds into a holding account. The company is also offering what it believes to be a competitive rate for transactions, with this rate being 1.5%. This is lower than the rate offered by some of Square’s competitors, which may make it more attractive to businesses that are becoming more interested in mobile payments.

Square launches $Cashtags in order to inform consumers when they can make a mobile payment at a business

Mobile Payments- Square Square has also launched a new initiative, called $Cashtags, which involves notifying consumers that they are able to use mobile payments at stores that are supporting Square Pay. These $Cashtags are meant to work in a way similar to hashtags on Twitter, providing businesses with a way to inform consumers that they can make payments using Square Cash. These tags can be personalized, which would offer consumers information about products that they may be interested in as well.

Square Cash may appeal to businesses that want to connect with mobile consumers

Mobile payments have become quite popular among consumers, but relatively few businesses support this new form of commerce. This has to do with concerns regarding security, but companies like Square have been making strides in improving the safety of mobile commerce as a whole. With its new service, Square may be able to find renewed support among businesses that are investing in engaging mobile consumers.