Twitter takes aims at mobile commerce with the help of American Express
Twitter is one of the world’s most used social networks. The network boasts of a highly active user base, which has afforded the company significant success in the world of business. Twitter has reportedly been looking for new ways to generate revenue. Such reports seem to have been true as the social network has entered into a partnership with American Express. The partnership will be focused on introducing e-commerce and mobile commerce elements into Twitter.
Mobile user base adds momentum to Twitter’s initiative in e-commerce
Twitter has been showing a strong interest in e-commerce in recent months. The massive number of users that access Twitter through their mobile devices has also piqued the company’s interest in mobile commerce. The company sees major potential in this field and has turned to American Express to help it tap into the burgeoning mobile commerce market that has been successful for other companies.
Users will be able to purchase products by posting to Twitter
Per the partnership, American Express customers will be able to associate their credit card numbers with their Twitter accounts. This will allow consumers to make purchases by simply posting to Twitter. This initiative will be introduced over the next few days, with Twitter users able to purchase products from American Express itself, as well as Amazon and products from Donna Karan. Because Twitter’s primary demographic is mobile consumers, the move is expected to help establish the social network’s presence in the mobile commerce space.
Success of new initiative has yet to be seen
This is not the first time American Express has introduced a mobile commerce element to a social network. Last year, the financial services company partnered with Foursquare for a similar initiative. Twitter expects to see significant benefits from its adoption of mobile commerce and suggests that there will be major marketing opportunities for businesses using the social network due to the new partnership. Whether consumers will respond well to the mobile commerce services that Twitter is adopted has yet to be seen.